Senior Remote AI-Driven Demand Gen & Lifecycle Marketer

TuxCare; Polska; Remote; PLN 240,000 - 360,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Paid vacation

Private medical insurance

Wellness reimbursement

Job summary

TuxCare is hiring a hands-on, AI-first marketer to own the engine that turns leads into pipeline and customers into expansion revenue. You will build in HubSpot and use AI to do the work of a larger team, across inbound, outbound, nurture, and post-sale programs.

Success is measured by qualified pipeline and expansion revenue, not activity. You will design and manage lead scoring, routing, and nurture journeys with Sales, drive lifecycle marketing from onboarding to retention, and report on

Qualifications

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience.
• HubSpot workflows, lists/segmentation, lifecycle stages, routing, reporting; certifications a plus.
• Experience using AI in marketing with measurable results.

Responsibilities

• Build and run inbound and outbound demand generation campaigns for ELS and SecureChain.
• Own lead nurturing in HubSpot with segmented, behavior-based journeys.
• Design lead scoring, qualification, and routing with Sales, including MQL/SQL definitions.
• Drive customer lifecycle marketing across onboarding, engagement, retention, cross-sell, upsell in partnership with CS/Account Management.
• Use AI throughout the funnel for account research, enrichment, personalization, predictive scoring, and testing.
• Measure and report on pipeline contribution, conversion, and expansion, and maintain HubSpot data quality.

Skills

B2B demand generation

Lifecycle marketing

Marketing automation

HubSpot workflows

AI in marketing

Analytics

Tools

HubSpot

Zapier

n8n

Clay

Claude / ChatGPT

Job description

TuxCare is hiring a hands-on, AI-first marketer to own the engine that turns leads into pipeline and customers into expansion revenue. You will build in HubSpot and use AI to do the work of a larger team, across inbound, outbound, nurture, and post-sale programs.

Success is measured by qualified pipeline and expansion revenue, not activity. You will design and manage lead scoring, routing, and nurture journeys with Sales, drive lifecycle marketing from onboarding to retention, and report on