Senior Demand Generation & Lifecycle Marketing Specialist

TuxCare; Polska; Remote; PLN 240,000 - 360,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Paid vacation

Private medical insurance

Wellness reimbursement

Job summary

TuxCare is hiring a hands-on, AI-first marketer to own the engine that turns leads into pipeline and customers into expansion revenue. You will build in HubSpot and use AI to do the work of a larger team, across inbound, outbound, nurture, and post-sale programs.

Success is measured by qualified pipeline and expansion revenue, not activity. You will design and manage lead scoring, routing, and nurture journeys with Sales, drive lifecycle marketing from onboarding to retention, and report on

Qualifications

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience.
• HubSpot workflows, lists/segmentation, lifecycle stages, routing, reporting; certifications a plus.
• Experience using AI in marketing with measurable results.

Responsibilities

• Build and run inbound and outbound demand generation campaigns for ELS and SecureChain.
• Own lead nurturing in HubSpot with segmented, behavior-based journeys.
• Design lead scoring, qualification, and routing with Sales, including MQL/SQL definitions.
• Drive customer lifecycle marketing across onboarding, engagement, retention, cross-sell, upsell in partnership with CS/Account Management.
• Use AI throughout the funnel for account research, enrichment, personalization, predictive scoring, and testing.
• Measure and report on pipeline contribution, conversion, and expansion, and maintain HubSpot data quality.

Skills

B2B demand generation

Lifecycle marketing

Marketing automation

HubSpot workflows

AI in marketing

Analytics

Tools

HubSpot

Zapier

n8n

Clay

Claude / ChatGPT

Job description

TuxCare helps organizations secure, maintain, and extend the life of their Linux and open-source environments through Extended Lifecycle Support (ELS), SecureChain, and live patching.

Role

We are hiring a hands-on, AI-first marketer to own the engine that turns leads into pipeline and customers into expansion revenue. You will build in HubSpot and use AI to do the work of a larger team, across inbound, outbound, nurture, and post-sale programs. Success is measured by qualified pipeline and expansion revenue, not activity.

Responsibilities

• Build and run inbound and outbound demand generation campaigns for ELS and SecureChain, targeting priority segments, personas, and accounts.
• Own lead nurturing in HubSpot, designing segmented, behavior-based nurture journeys and re-engagement programs that move leads to sales-ready.
• Design and manage lead scoring, qualification, and routing with Sales, including MQL and SQL definitions, handoff workflows, and follow-up SLAs.
• Drive customer lifecycle marketing, including onboarding, engagement, retention, cross-sell, and upsell, in partnership with Customer Success and Account Management.
• Use AI throughout the funnel: build AI agents and workflows for account research, enrichment, personalization at scale, predictive scoring, and campaign testing, with human review for quality and compliance.
• Measure and report on pipeline contribution, conversion, and expansion, and maintain HubSpot data quality, attribution, and dashboards.

Requirements

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience.
• Expert-level HubSpot skills, including workflows, lead scoring, lists and segmentation, lifecycle stages, routing, and reporting. HubSpot certifications are a plus.
• Proven, hands-on use of AI in marketing, such as LLM assistants (Claude, ChatGPT), HubSpot AI features, AI enrichment and prospecting tools, and automation platforms (Clay, Zapier, n8n), with measurable results to share.
• A track record of building nurture, scoring, and routing programs that increased qualified pipeline.
• Strong analytical skills, including funnel metrics, attribution, GA4, and data-driven optimization.
• A builder who executes directly rather than relying on agencies. Experience in B2B cybersecurity, open-source, or infrastructure software is preferred.

Benefits

What's in it for you?

• A strong focus on professional development with opportunities for learning and growth:
• Interesting and challenging projects,
• Mentor and other knowledge-exchange programs;
• Fully remote work with flexible working hours, that allows you to schedule your day and work from any location worldwide;
• Paid 24 days of vacation per year, 10 days of national holidays, and unlimited sick leaves to ensure you maintain a healthy work-life balance;
• Compensation for private medical insurance;
• Co-working and gym/sports reimbursement;
• The opportunity to receive a reward for the most innovative idea that the company can patent, fostering a culture of creativity and innovation.