Enterprise Demand Gen Manager — Remote-Friendly AI Marketing

Runway; Polska; Hybride; PLN 473 000 - 710 000; Plein temps

Résumé du poste

Runway, a company building an Universal World Simulator and AI-driven tools, seeks an Enterprise Demand Generation Marketing Manager to own end-to-end programs, from paid media to webinars and ABM, scaling what works and partnering with Sales, Product Marketing, Content, Design and RevOps.

You'll lead cross-functional teams to create, test and optimize multi-channel campaigns, define KPIs, and drive pipeline and revenue with a builder mindset and AI-enabled insights.

Qualifications

• 3+ years of hands-on experience running paid campaigns on LinkedIn, Google or Meta, with a track record of hitting pipeline targets.
• Experience building and scaling a webinar program that converts attendees into pipeline.
• Experience running account-based marketing in close partnership with Sales, including account selection, orchestration and measurement.
• A track record of using paid and organic social as a demand channel.
• Strong analytical skills, comfortable with attribution, funnel metrics and turning data into decisions.
• Working knowledge of marketing automation and CRM tools (HubSpot or Marketo, and Salesforce).
• Clear, concise communication skills and the ability to align multiple teams around a plan.
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders.
• Strong project management instincts; you can run several overlapping campaigns at once and keep timelines, owners and dependencies organized.
• A builder's mindset: you'd rather create programs, processes and playbooks from scratch than inherit a finished machine.
• A collaborative approach; you work across teams every day, share credit, take feedback well, and treat Sales as a partner.
• Comfort using AI tools as part of your daily workflow, for drafting copy, building audience lists and analyzing campaign results

Responsabilités

• Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels, owning budget pacing, testing and reporting on CAC, pipeline and ROI
• Run the webinar program end to end: pick topics and speakers, drive promotion and production, and manage follow-up through to pipeline conversion
• Partner with Sales to define target account lists and build tiered account-based marketing plays (1:1, 1:few, 1:many), orchestrating multi-channel touches that drive engagement and meetings
• Use paid and organic social to reach buyers, amplify campaigns and generate demand, working closely with Content and Creative
• Define KPIs for each program and collaborate with RevOps on dashboards that show what's contributing to pipeline and revenue
• Stand up new channels and programs, test quickly, cut what isn't working and scale what is
• Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps on targets, messaging and handoffs

Connaissances

Paid campaigns

Webinar program

ABM with Sales

Social media marketing

Analytics & attribution

Marketing automation

Cross-functional collaboration

Enterprise marketing

Project management

Program creation

Collaboration

AI in marketing

Outils

HubSpot

Marketo

Salesforce

Description du poste

Runway, a company building an Universal World Simulator and AI-driven tools, seeks an Enterprise Demand Generation Marketing Manager to own end-to-end programs, from paid media to webinars and ABM, scaling what works and partnering with Sales, Product Marketing, Content, Design and RevOps.

You'll lead cross-functional teams to create, test and optimize multi-channel campaigns, define KPIs, and drive pipeline and revenue with a builder mindset and AI-enabled insights.