Senior Programmatic Specialist — Amazon Campaigns

WPP Media; Wrocław; Hybrid; PLN 76,000 - 150,000; Full time

Benefits offered by this job

Internal learning platforms

Certifications

Training sessions

Life insurance

Medical care

English language training

Mental health day

Hybrid work

Job summary

WPP Media, part of WPP's Global Operations Centre, seeks a Senior Programmatic Specialist to shape programmatic campaigns and support client Amazon initiatives. You will craft strategies, prepare media plans, and deliver campaign activation assets in a collaborative, cross-regional setting.

The role requires 3+ years in programmatic planning, strong Excel/Sheets skills, and fluency in English, with a hybrid work model from Poland offices.

Qualifications

• 3+ years’ experience in planning and managing programmatic campaigns.
• Fluency in English.
• Ability to analyze raw data and develop actionable recommendations.
• Good communication and interpersonal skills, with a strong team-oriented approach.
• Adaptability and flexibility to meet changing goals and priorities.
• Proficiency in Microsoft Excel and Google Sheets.
• Willingness to work in a hybrid model from offices in Poland (Warsaw, Kraków, Poznań, Wrocław).

Responsibilities

• Active involvement in programmatic strategy preparation.
• Media plan preparation aligned with the agreed strategy.
• Acting as a point of contact for client requests, together with the manager.
• Preparing and delivering materials for campaign activation.
• Preparing reports and PCA-s.
• Supporting the activation team with campaign setup.

Skills

Programmatic planning

English fluency

Data analysis

Communication

Teamwork

Adaptability

Excel

Google Sheets

Tools

Microsoft Excel

Google Sheets

Job description

WPP Media, part of WPP's Global Operations Centre, seeks a Senior Programmatic Specialist to shape programmatic campaigns and support client Amazon initiatives. You will craft strategies, prepare media plans, and deliver campaign activation assets in a collaborative, cross-regional setting.

The role requires 3+ years in programmatic planning, strong Excel/Sheets skills, and fluency in English, with a hybrid work model from Poland offices.