Senior Programmatic Specialist — Global Campaigns (Hybrid)

WPP Media; Wrocław; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Life insurance

Medical care (Medicover)

Sports card in Medicover

Funding for English language learning

Mental health awareness day

Internal learning platforms, trainings

Job summary

WPP Media is seeking a Senior Programmatic Specialist to join the Global Operations Centre (GOC) in Poland. You will work with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

We are looking for a Senior Programmatic Specialist who will manage campaigns across DSP platforms, implement and optimize programmatic strategies, and provide insights and recommendations to regional teams to drive campaign success.

Qualifications

• 3+ years hands-on experience in planning, executing, and optimizing programmatic campaigns.
• Willingness to learn new DSP platforms and technologies.
• Strong analytical skills to derive insights for optimization.
• Adaptability to evolving campaign goals and priorities.
• Proficiency in Excel and Google Sheets for data analysis and reporting.
• Excellent communication and cross-functional collaboration.
• Fluency in English and Polish (minimum B1/B2).

Responsibilities

• Manage campaigns across DSP platforms, primarily DV360, plus TradeDesk and Amazon DSP.
• Implement and optimize programmatic campaigns to drive performance and meet client objectives.
• Collaborate with regional teams to ensure campaign success and alignment with strategies.
• Monitor and analyze campaign performance using data insights for optimization decisions.
• Ensure accuracy and reliability of campaign reporting tools and dashboards.
• Produce daily campaign reports with pacing analysis and data input.
• Provide commentary and strategic recommendations to regional Media Activation teams.
• Support QA work of junior team members as the team grows.

Skills

Analytical skills

Communication

English and Polish bilingual

Excel/Google Sheets

Team collaboration

Tools

DV360

TradeDesk

Amazon DSP

Job description

WPP Media is seeking a Senior Programmatic Specialist to join the Global Operations Centre (GOC) in Poland. You will work with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

We are looking for a Senior Programmatic Specialist who will manage campaigns across DSP platforms, implement and optimize programmatic strategies, and provide insights and recommendations to regional teams to drive campaign success.