(Senior) Programmatic Specialist

Adlook; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working model

Office in Warsaw

Job summary

Adlook is seeking a (Senior) Programmatic Specialist in Warsaw, offering a hybrid work model. You will create and optimise upper- and full-funnel campaigns for European clients using our in-house DSP and collaborate with a global team to drive traffic quality and performance.

You will act as the technical liaison for tracking integrations, share knowledge, and contribute to best practices within the programmatic group.

Qualifications

• At least 2 years in programmatic or campaign management in digital advertising.
• Fluent Polish and English in speaking and writing.
• Ability to explain complex concepts to non-technical audiences.
• Strong analytical skills with data tools and reporting.
• Experience with major DSPs: The Trade Desk, DV360, Xandr, Amazon DSP.

Responsibilities

• Conduct branding campaigns in programmatic media buying for global clients.
• Monitor campaign pacing and delivery to meet objectives and budget targets.
• Investigate and resolve campaign performance issues, including discrepancies and tag drops.
• Act as the primary technical liaison for client-facing teams for tracking code integration.
• Foster knowledge sharing and best practices within the programmatic team.

Skills

Programmatic knowledge

Data interpretation

English proficiency

Polish language

Team collaboration

Tools

The Trade Desk

Google DV360

Xandr

Amazon DSP

Job description

Adlook merges the art of programmatic advertising with the science of technology, drawing on deep learning to develop impactful and privacy-dedicated solutions.

As (Senior) Programmatic Specialist, you will be responsible for creating and optimising upper- and full-funnel campaigns for clients from Europe, based on our in-house DSP. As a member of a team of specialists, you will gain access to in-depth knowledge of programmatic Internet, driving traffic quality optimisation, close cooperation and impact on the shape of DSP.

What You Will Do:

• Conduct branding campaigns in a programmatic media buying for global clients, including major brands.
• Monitor campaign pacing and delivery to achieve client objectives and budget targets
• Investigate and resolve campaign performance issues, including discrepancies, frequency analyses, publisher and host performance, tag drop-offs, and more
• Act as the primary technical liaison for client-facing teams, to ensure seamless tracking code integration and provide troubleshooting support when needed
• Foster knowledge sharing, training, and the development of best practices within the programmatic team

Our Expectations:

• A natural aptitude for learning new products and a strong intuition regarding feature functionality
• Outstanding verbal and written communication, with experience collaborating across diverse teams and stakeholders
• Ability to explain complex concepts to non-technical audiences (also in English)
• Comprehensive understanding of the programmatic landscape, including DSPs, DMPs, RTB, tagging, and bidding
• Exceptional technical aptitude, with the ability to master our DSP and drive continuous client performance improvements
• A minimum of 2 years in Programmatic or Campaign Management roles in digital advertising
• Work experience in any of the following DSPs: The Trade Desk, Google DV360, Xandr, Amazon DSP, or other DSPs
• Strong data interpretation skills using Microsoft Excel, Google Sheets or other data analysis tools
• Fluent Polish and English in both speaking and writing
• Location - Warsaw or nearby /hybrid working model

Nice To Have:

• Experience with Google Analytics, Double Verify, Integral Ad Science and understanding of data configuration, interpretation and practical usage in programmatic campaigns
• Experience in implementing tracking pixels on websites, using for example Google Tag Manager, and understanding of data, triggers, and events configuration

Why Join ADLOOK:

• Collaborate with prestigious tier-one agencies and brands, leveraging your expertise to drive innovative advertising strategies and contribute to their success in the ever-evolving digital landscape
• Make a significant impact at a rapidly growing global company, a part of RTB House group
• A hybrid working model, with an office located in a well-connected part of Warsaw
• Collaborate with exceptional colleagues in a fast-paced, international setting
• Immerse yourself in a friendly, dynamic environment with passionate professionals who love technology and advertising solutions
• Opportunity to work closely with the development team and impact the evolution of the DSP platform
• Cooperation based on either B2B agreement or contract of mandate
• External training budget and foreign languages classes co-founding