GOC | Senior Programmatic Specialist

Wppmedia; Kraków; Hybrid; PLN 71,000 - 140,000; Full time

Job summary

WPP Media seeks a seasoned programmatic professional to manage and optimize campaigns across DV360, TradeDesk, and Amazon DSP from the Global Operations Centre in Poland. You will collaborate with Europe, U.S., and Asia teams to achieve client objectives.

The role requires at least 3 years of hands-on programmatic experience, strong data analytics, and fluency in English and Polish, with residency in cities like Warsaw, Kraków, or Poznań. Hybrid work model offered with in-office two days a week.

Qualifications

• 3+ years hands-on experience planning, executing and optimizing programmatic campaigns.
• Strong analytical skills with data-driven optimization.
• Fluency in English and Polish (minimum B1/B2).

Responsibilities

• Manage campaigns across DSPs, primarily DV360, as well as TradeDesk, and Amazon DSP.
• Implement and optimize programmatic campaigns, focusing on performance and client objectives.
• Collaborate with regional teams to ensure campaign success and alignment with client strategies.
• Conduct thorough monitoring and analysis of campaign performance, using data insights for optimization.
• Ensure accuracy and reliability of campaign reporting tools.
• Produce comprehensive daily campaign reports, including pacing analysis and data input.
• Provide commentary and strategic recommendations to regional Media Activation teams.
• Support QA work of junior team members as the team grows.

Skills

Programmatic campaigns

Analytical mindset

English proficiency

Polish proficiency

Tools

DV360

TradeDesk

Amazon DSP

Excel

Google Sheets

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As part of the Global Operations Centre (GOC) in Poland, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

• Manage campaigns across various DSP platforms, primarily DV360, as well as TradeDesk, and Amazon DSP.
• Implement and optimize programmatic campaigns, with a focus on driving performance and achieving client objectives.
• Collaborate closely with regional teams (Europe, U.S.) to ensure campaign success and alignment with client strategies.
• Conduct thorough monitoring and analysis of campaign performance, utilizing data insights to make informed optimization decisions.
• Ensure accuracy and reliability of campaign reporting tools.
• Produce comprehensive daily campaign reports, including pacing analysis and data inputting.
• Provide valuable commentary and strategic recommendations to regional Media Activation teams to drive campaign success.
• Support QA work of junior team members as the team grows.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• At least 3 years of hands-on experience in planning, executing, and optimizing programmatic campaigns, with proficiency in platforms such as DV360 or equivalent.
• Openness to learning new DSP platforms and technologies.
• Strong analytical skills and a passion for deriving insights from data to inform optimization strategies.
• Adaptability and flexibility to navigate evolving campaign goals and priorities.
• Proficiency in Microsoft Excel and Google Sheets for data analysis and reporting.
• Excellent communication skills and the ability to effectively collaborate with cross-functional teams.
• Fluency in English, Polish language knowledge, minimum at B1/B2 level.
• Residency in one of the following cities: Warsaw, Krakow, or Poznan.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include:

• internal learning platforms, certifications, and training sessions
• life insurance
• medical care & sports card in Medicover
• funding for English language learning
• employee mental health awareness day
• and more

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teamsin the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The controller of your personal data is the WPP Media Poland sp. z o.o.The personal data you provide will be processed for the purpose of the recruitment process.By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process.Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to its withdrawal. For evidence reasons, please withdraw your consent in writing or by email to [e-mail].

The gross salary for this position at the time of this posting is indicated below. This range reflect our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

6 333 zł — 12 500 zł PLN

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