Senior PPC Specialist

Lever, Inc.; Polska; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

Creatio seeks a Senior PPC Specialist to drive paid media campaigns globally, optimizing performance across LinkedIn, Google, Facebook, and other platforms. You will develop data-driven growth strategies, measure KPIs, and collaborate with marketing, content, and design teams to maximize ROAS.

The role requires strong experience in B2B software marketing, performance testing, and AI-enabled optimization. A dynamic, collaborative culture and global reach await the right candidate.

Qualifications

• Proven experience managing LinkedIn, Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels.
• Experience with A/B testing and Google Ads experiments.
• Strong proficiency in Google Analytics (GA4).
• Experience in the B2B or software development industry is highly preferred.
• Ability to launch campaigns from scratch, including pixel implementation and conversion setup.

Responsibilities

• Campaign Management & Optimization: Create, manage, and optimize all digital advertising campaigns across Facebook, Instagram, Google, LinkedIn.
• Strategic Planning: Plan and schedule marketing campaigns across channels and regions.
• Data Analysis & Reporting: Create and deliver KPI reports and analyze campaign effectiveness.
• Paid Ads Strategy Development: Identify new approaches and strategies for paid advertising with AI-driven insights.
• LLM Ads: Launch and optimize advertising campaigns on ChatGPT and other LLM platforms.

Skills

LinkedIn Ads

Google Ads

GA4

A/B testing

Data-driven

Collaboration

Tools

Google Tag Manager

CRM systems

Excel

Job description

Creatio is one of the fastest-growing AI software companies, with quarterly bookings reaching 255% of prior-year results, reflecting strong enterprise demand for AI CRM and workflow automation.

With a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.

We're proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.

In 2025, Creatio was named to Inc's Best Workplaces list,recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We're Looking For:

We areseekingpassionate, proactive, and results-driven Senior PPC Specialist who is excited to contribute to a fast-growing and innovative company, drivelead generation and brand awareness paid campaigns forCreatio,developand executea data-driven growth marketing strategy for our campaigns globally.The ideal candidate is someone who thrives in a dynamic environment, embraces challenges as opportunities, and is motivated to bring fresh ideas to the table.

Most importantly, we're looking for individuals who share our values, believe in collaboration, and want to be part of a workplace where creativity, accountability, and ambition are celebrated.

Team composition:

This role sits within the Digital Marketing // PPC Team and reports directly to the Digital Strategist.

Responsibilities:

• Campaign Management & Optimization:Create, manage, andoptimizeall digital advertising campaigns, including but not limited to Facebook, Instagram, Google, and LinkedIn. Make decisions aboutoptimizingand stoppingcampaigns, andcoordinate these decisions with stakeholders.

• Strategic Planning:Plan and schedule marketing campaigns across different channels and regions. Collaborate with internal teams to develop and execute campaignseffectively, andprovide recommendations on personalization and optimization strategies.

• Data Analysis & Reporting:Create and deliver reportsof KPIs. Measure,monitor, and communicate key metrics, andanalyzethe effectiveness of campaigns across channels to maximize results and adjust campaign structure when needed.

• Paid Ads Strategy Development:Identifynew approachesand strategies for paid advertising. Coordinate with management on strategy planning andexecution, andimplementAI-driven insightsto improve ROI and campaign efficiency.

• LLM Ads:Launch andoptimizeadvertising campaigns on ChatGPT and other LLM platforms.

Requirements:

• Proven experience managingLinkedIn,Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels.

• Experience with A/B testing and Google Ads experiments.

• Strongproficiencyin Google Analytics (GA4).

• Experience in the B2B or software development industry is highly preferred.

• Ability to launch campaigns from scratch, including pixel implementation and conversion setup.

• Data-driven analytical mindset with a keen eye for detail and a focus on optimization.

• Strong collaboration skills with digital, content, and design teams.

• Strong project management skills to handle multiple campaigns simultaneously, including media planning, budgeting, and financial requests.

• Proficiencywith analytics and optimization tools such as Keyword Planner, plus advanced Excel skills (PivotTables, VLOOKUP, and similar functions).

• Experience working with CRM systems and the ability to work with large data sets to extract meaningful insights.

• Hands-on experience in performance analysis and lead generation funnel tracking.

• Experience in market research, competitor analysis, and user feedback analysis, with a proven ability to plan and execute full-funnel acquisition strategies.

• Knowledge of managing advertising campaigns on AI platforms such as ChatGPT and other LLMs.

• Nice to have: Google Tag Manager expertise and experience managing YouTube.

What you should expect from us:

• Growth & Development:Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.

• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.

• Recognition & Impact:A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.

• Innovative Culture:Be part of a company that embracesnew ideas, modern technologies, and bold thinking to stay ahead of the curve.

• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.