SEO & GEO Specialist

Creatio; Poland; On-site; PLN 120,000 - 180,000; Full time

Job summary

Creatio is seeking an SEO & GEO Specialist to join our Growth team in Poland. You will shape organic growth across global markets by combining traditional SEO with Generative Engine Optimization and AI-driven workflows.

You will lead multilingual SEO initiatives, optimize content for AI-powered search, and collaborate with Content, Outreach, Product Marketing, Web, and Regional Marketing teams to generate qualified organic leads.

Qualifications

• 3+ years of experience in SEO.
• 1+ year of hands-on experience with Generative Engine Optimization (GEO).
• Experience driving organic lead generation for SaaS with Get a Demo or Book a Call conversions.
• Practical experience using AI tools to automate SEO workflows.
• Strong knowledge of link-building strategies for traditional and AI search.
• Deep understanding of SEO content optimization and briefs for copywriters.
• Experience with multilingual SEO and international websites.
• Proficiency with GA4, GSC, Ahrefs, Screaming Frog and other SEO platforms.
• Analytical mindset with strong attention to detail.
• Excellent communication and collaboration skills.
• Upper-Intermediate or higher English.

Responsibilities

• Own organic lead generation initiatives for assigned regions.
• Develop and execute SEO and GEO strategies to improve rankings and AI visibility.
• Create new content and optimize existing content for search engines and AI-generated search experiences.
• Develop link-building strategies and collaborate with Outreach.
• Conduct ongoing keyword, competitor, and market research.
• Support multilingual content across international markets.
• Participate in technical SEO audits and implement Core Web Vitals improvements.
• Monitor SEO and GEO performance and recommend data-driven improvements.
• Leverage AI tools to automate SEO workflows and improve efficiency.

Skills

SEO

GEO

Organic lead gen

AI tools

Analytical mindset

English (written)

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Search Console

Ahrefs

Screaming Frog

Job description

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.

Creatio is one of the fastest-growing AI software companies, with quarterly bookings reaching 255% of prior-year results, reflecting strong enterprise demand for AI CRM and workflow automation.

We're proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.

In 2025, Creatio was named to Inc.'s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We Are Looking For

We are looking for a passionate, proactive, and results-driven SEO & GEO Specialist to join our Growth team. This role is ideal for someone with a strong foundation in traditional SEO who is excited to help shape the future of organic growth through Generative Engine Optimization (GEO). You'll have the opportunity to work at the intersection of search, AI, and content, driving visibility across both traditional search engines and AI-powered platforms.

The role is based in Poland.

Team Composition

You will join Creatio's Growth team, collaborating closely with Content, Outreach, Product Marketing, Web, and Regional Marketing teams to drive organic lead generation and search visibility across multiple international markets.

Responsibilities

• Own organic lead generation initiatives for assigned regions.
• Develop and execute SEO and GEO strategies to improve both traditional search rankings and AI/LLM visibility.
• Create new content and optimize existing content for search engines and AI-generated search experiences.
• Develop link-building strategies for target regions and collaborate closely with the Outreach Specialist.
• Conduct ongoing keyword, competitor, and market research.
• Support local SEO initiatives and optimize multilingual content across international markets.
• Participate in technical SEO audits and implement improvements related to Core Web Vitals, indexing, and website performance.
• Monitor SEO and GEO performance, identify optimization opportunities, and recommend data-driven improvements.
• Leverage AI tools and automation to improve SEO workflows and operational efficiency.

Requirements

• 3+ years of experience in SEO.
• 1+ year of hands-on experience with Generative Engine Optimization (GEO).
• Experience driving organic lead generation for SaaS businesses focused on Get a Demo or Book a Call conversions.
• Practical experience using AI tools and MCPs to automate SEO workflows.
• Strong knowledge of link-building strategies for both traditional search engines and AI search experiences.
• Deep understanding of SEO content optimization and experience preparing detailed content briefs for copywriters.
• Experience with multilingual SEO and international websites.
• Proficiency with Google Analytics 4, Google Search Console, Ahrefs, Screaming Frog, and other SEO platforms.
• Analytical mindset with strong attention to detail.
• Excellent communication and collaboration skills.
• Upper-Intermediate or higher English.

What You Should Expect From Us

• Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.
• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.
• Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.
• Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve.
• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.