Senior Performance & Analytics Strategist

Insightland; Wrocław; On-site; PLN 78,120 - 122,760; Full time

Benefits offered by this job

Pet-friendly office

Office in center of Wrocław

Job summary

Insightland in Wroclaw seeks an experienced Performance and Analytics professional to own campaigns end-to-end. You will tailor paid strategies for e-commerce brands and drive profitability by integrating GA4, GTM, and Looker Studio into reporting.

You will collaborate with SEO, Content, and R&D teams to deliver measurable client impact. You will manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads, analyzing ROAS and sales while communicating strategically with clients in Polish and

Qualifications

• 2+ years hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience configuring GA4, GTM, Looker Studio, and MS Excel.
• Ability to connect campaign results with client goals (ROAS, sales).
• Strong client communication and strategic recommendations.
• Fluent Polish and English; proactive with testing new solutions.

Responsibilities

• Build paid strategies tailored to clients’ e-commerce and fashion models.
• Independently manage and optimize campaigns across Google, Meta, and LinkedIn.
• Advise clients on channels and allocate budgets effectively.
• Process data and derive actionable insights from traffic analysis.
• Study user behavior across the customer journey.
• Configure GA4 and GTM, and build dashboards in Looker Studio and Excel.
• Collaborate cross‑channel with SEO, Content, and R&D teams.

Skills

Google Ads

Meta Ads

LinkedIn Ads

GA4

GTM

Looker Studio

MS Excel

Client communication

ROAS analysis

Tools

Google Ads Platform

Meta Ads Manager

LinkedIn Ads

Google Analytics 4

Google Tag Manager

Looker Studio

MS Excel

Job description

Insightland in Wroclaw seeks an experienced Performance and Analytics professional to own campaigns end-to-end. You will tailor paid strategies for e-commerce brands and drive profitability by integrating GA4, GTM, and Looker Studio into reporting.

You will collaborate with SEO, Content, and R&D teams to deliver measurable client impact. You will manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads, analyzing ROAS and sales while communicating strategically with clients in Polish and