Performance & Analytics Specialist

Insightland; Wrocław; On-site; PLN 78,120 - 122,760; Full time

Benefits offered by this job

Pet-friendly office

Office in center of Wrocław

Job summary

Insightland in Wroclaw seeks an experienced Performance and Analytics professional to own campaigns end-to-end. You will tailor paid strategies for e-commerce brands and drive profitability by integrating GA4, GTM, and Looker Studio into reporting.

You will collaborate with SEO, Content, and R&D teams to deliver measurable client impact. You will manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads, analyzing ROAS and sales while communicating strategically with clients in Polish and

Qualifications

• 2+ years hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience configuring GA4, GTM, Looker Studio, and MS Excel.
• Ability to connect campaign results with client goals (ROAS, sales).
• Strong client communication and strategic recommendations.
• Fluent Polish and English; proactive with testing new solutions.

Responsibilities

• Build paid strategies tailored to clients’ e-commerce and fashion models.
• Independently manage and optimize campaigns across Google, Meta, and LinkedIn.
• Advise clients on channels and allocate budgets effectively.
• Process data and derive actionable insights from traffic analysis.
• Study user behavior across the customer journey.
• Configure GA4 and GTM, and build dashboards in Looker Studio and Excel.
• Collaborate cross‑channel with SEO, Content, and R&D teams.

Skills

Google Ads

Meta Ads

LinkedIn Ads

GA4

GTM

Looker Studio

MS Excel

Client communication

ROAS analysis

Tools

Google Ads Platform

Meta Ads Manager

LinkedIn Ads

Google Analytics 4

Google Tag Manager

Looker Studio

MS Excel

Job description

For years, we have been building SEO, GEO & Performance strategies for brands such as Medicine, Tatuum, Nice to Fit You, Bytom , and Mobile Vikings . We create tailor‑made, data‑driven campaigns based on continuous testing and a tangible impact on our clients’ businesses. We are a partner and trusted advisor to leaders in the e-commerce, SaaS, and lifestyle sectors across the Polish and European markets.

Who we’re looking for:

An experienced Performance and Analytics professional who values independence, takes full ownership, and wants to drive tangible results for their projects.

We are looking for a proactive individual who looks beyond the ad dashboard to view the client’s business holistically, through the lens of the entire user journey and overall profitability.

If you can tailor the right platform to an SME’s needs and budget, and you naturally turn problems into solutions – keep reading!

What you’ll be doing

• Building paid strategies tailored to clients’ business models (mainly in the e-commerce and fashion industries)
• Independently managing and optimizing campaigns in Google Ads, Meta Ads, and LinkedIn Ads
• Advising clients and recommending optimal advertising channels and platforms within their budgets
• Processing data, analyzing traffic, and drawing actionable business insights from it
• Studying user behavior across the entire customer journey
• Configuring the analytical environment using Google Analytics 4 and Google Tag Manager
• Building and automating reports and dashboards in Looker Studio and MS Excel
• Collaborating cross‑channel with SEO, Content, and R&D teams

You’ll thrive in this role if you:

• You have at least 2 years of hands‑on experience with Google Ads, Meta Ads, and LinkedIn Ads
• You are fluent in configuring and operating GA4, GTM, Looker Studio, and MS Excel
• You understand the business context of your actions and connect campaign results with client goals (ROAS, sales)
• You can talk to clients on a strategic level and provide actionable recommendations, building partner‑like relationships
• You communicate fluently and transparently in both Polish and English
• You are proactive, love testing new solutions, and take responsibility for your decisions
• Nice to have: basic knowledge of SQL, experience with additional paid channels (TikTok, Pinterest)

What we offer:

• Trust, clear goals, independence, and true ownership of projects
• Space to implement your own ideas within projects and develop our overall paid offering
• A variety of projects and cooperation with top brands from various industries
• A high‑growth position with the prospect of taking over leadership of the Performance area in the future,
• Access to proprietary tools and internal knowledge from experts in Technical SEO, AI, Content, and Analytics
• A culture built on partnership, respect, and trust
• A spacious, pet‑friendly office in the center of Wrocław
• A salary ranging from 8 500 – 11 000 PLN net on invoice (B2B) or 7 000 – 9 000 PLN gross (employment contract)

Recruitment Process:

• Remote chat with HR
• Recruitment task
• Second meeting with a team leader
• Decision and feedback

If you are look ing for a space where your decisions and experience will truly move the needle – get in touch!

Send over your CV, and we’ll see you at the meeting!