Senior Paid Ads Lead for Global Growth (AI-Driven)

Deel; Poland; On-site; PLN 332,000 - 480,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible office membership

Additional perks

Job summary

Deel is seeking a Senior Paid Ads Manager to own paid performance for a product vertical. You’ll manage campaigns across Meta, LinkedIn, X, and YouTube, partner with PMMs and product teams, and apply AI-driven insights to improve efficiency.

You’ll work with regional teams, maintain relationships with platform reps, and help shape growth through data-driven testing and creative optimization.

Qualifications

• 6+ years of experience managing paid ads campaigns, with must‑have, hands‑on experience on Meta/Facebook and LinkedIn.
• Experience on X and YouTube is required as well.
• Strong experience selling into a sales‑led growth funnel; exposure to product‑led growth (PLG) is a plus.
• Translate data into clear, actionable insights for non‑paid audiences like product and PMM teams.
• Works with autonomy, moves fast, and builds AI tools into daily workflow to optimize campaigns and reporting.
• Excellent collaborator across Product Marketing, Product, Creative, Regional Marketing, and Growth teams.

Responsibilities

• Own paid performance for different product verticals, making sure each product is messaged correctly across channels and hits its benchmarks for new opportunities.
• Manage day-to-day paid campaigns across Meta/Facebook, LinkedIn, X, and YouTube, tracking performance daily against CPL, CPA, ROAS, and other benchmarks across the funnel.
• Partner closely with PMMs and product teams to plan, launch, and optimize paid campaigns tied to product releases, features, and positioning.
• Turn campaign data into actionable insights, and proactively flag trends, opportunities, and challenges to product teams and PMMs.
• Own bidding, budgets, targeting, and creative testing across platforms to hit performance goals and unlock new growth.
• Use AI tools daily to speed up reporting, testing, and optimization.
• Collaborate with local marketing teams and agencies to adapt paid strategy to regional trends, sales feedback, and performance data.
• Work with the Paid Social Team Lead and the rest of the Paid team to share benchmarks, surface insights, and align on what's working across products.
• Partner with Copywriting and Design to build and test ad creative tailored to each product, platform, and region.
• Maintain relationships with paid platform reps (LinkedIn, Meta, X, YouTube/Google) and evaluate new platforms or ad formats worth testing.
• Share performance insights and platform updates with the Growth team to build shared knowledge and surface new ideas.

Skills

Paid ads management

Meta/Facebook

LinkedIn advertising

Campaign optimization

Data analysis

GA4 / Analytics

Tools

GA4

Excel

Job description

Deel is seeking a Senior Paid Ads Manager to own paid performance for a product vertical. You’ll manage campaigns across Meta, LinkedIn, X, and YouTube, partner with PMMs and product teams, and apply AI-driven insights to improve efficiency.

You’ll work with regional teams, maintain relationships with platform reps, and help shape growth through data-driven testing and creative optimization.