Senior Marketing Specialist

Fun Project SP. z o.o.; Cieszyn; On-site; PLN 300,000 - 500,000; Full time

Job summary

Fun Project SP. z o.o. in Poland seeks a Poland-focused Head of Marketing to own the Polish marketing strategy and annual plan, aligning with Country Management’s targets and leading execution.

You’ll drive customer acquisition across paid channels, SEO, social, affiliates and offline activities, build the brand, manage budgets, run promotions, and develop local marketing capabilities as the business grows.

Qualifications

• Strong experience in Polish online betting or a closely related regulated digital sector.
• Deep understanding of the Polish market, customer behaviour, and regulatory constraints on gambling marketing.
• Commercial mindset with KPI ownership (FTD, CAC, conversion, retention, LTV, GGR/NGR).
• Ability to develop the marketing plan and drive its execution personally.
• Resourceful, entrepreneurial, and proactive in solving problems.
• Proven track record of managing budgets and challenging marketing activity for returns.

Responsibilities

• Own the Polish marketing strategy and annual plan, aligned with commercial targets and lead its execution.
• Drive customer acquisition across paid digital, SEO, social, affiliates and offline channels with clear accountability for FTD and CAC.
• Manage and optimise the marketing budget for measurable returns and reallocate spend by performance.
• Build and develop the Polish brand, including positioning and tone of voice against local competitors.
• Plan and run promotions and bonus campaigns around major sporting events, balancing value, cost and compliance.
• Grow and manage the affiliate and partnership programme, recruiting partners and negotiating terms.
• Activate sponsorships to deliver measurable acquisition and brand results.
• Ensure all marketing complies with Polish gambling law and responsible gambling standards.
• Coordinate agencies and central teams to prioritise the Polish market’s output and impact.
• Report marketing performance (FTDs, CAC, conversion, retention, LTV, GGR/NGR) with actionable insights.
• Monitor market and customer behaviour in Poland and translate insights into opportunities.
• Build local marketing capability as the business grows, including hiring and structuring the team.

Skills

Polish online betting

Budget management

Campaign planning

Brand development

Team leadership

Performance marketing

Job description

Key Responsibilities:

• Owning the Polish marketing strategy and annual plan, aligned with Country Management’s commercial targets, and personally leading its execution;
• Driving customer acquisition across paid digital, SEO, social, affiliates and offline channels, with clear accountability for FTD volume, CAC and payback;
• Managing and optimising the marketing budget on measurable commercial returns, moving spend between channels based on performance and challenging any activity that doesn’t deliver;
• Building and developing the brand in Poland, including positioning, tone of voice and campaign development that sets it apart from local competitors;
• Planning and running promotions and bonus campaigns, especially around major sporting events, balancing player value, cost and compliance;
• Growing and managing the affiliate and partnership programme, including recruiting partners, negotiating commercials and monitoring quality and compliance;
• Activating sponsorships so they turn into measurable acquisition and brand results, not just visibility;
• Ensuring all marketing complies with Polish gambling law and responsible gambling standards, working closely with Legal and Compliance on approvals;
• Coordinating agencies and central teams (Product, Performance, CRM, Creative) so the Polish market gets the priority and output it needs;
• Reporting on marketing performance (FTDs, CAC, conversion, retention, LTV, GGR/NGR) to Country Management, with clear insights and actions;
• Monitoring the competitive landscape and customer behaviour in Poland, turning what you learn into marketing opportunities.
• Building the local marketing team as the business grows, including hiring, structure and capability development;

Required Skills & Experience:

• Strong experience in Polish online betting/iGaming or a closely related regulated B2C digital sector;
• Solid understanding of the Polish market, customer behaviour, competitive landscape and regulatory restrictions on gambling marketing;
• Commercially driven, with confidence working with KPIs such as FTDs, CAC, conversion, retention, LTV and GGR/NGR;
• Comfortable developing the marketing plan and personally driving its execution;
• Resourceful and entrepreneurial, with a willingness to solve problems rather than wait for additional resources;
• Proven ability to manage budgets based on measurable commercial returns and to continuously challenge marketing effectiveness;
• Experience working closely with Country Management, Product, CRM, Performance, Creative and other central functions;
• Ability to build and develop local marketing capability as the business grows.