Digital Marketing Manager

Dotlinkers IT recruitment; Warszawa; Hybrid; PLN 223.000 - 268.000; Vollzeit

Benefits dieser Stelle

Private healthcare

Cafeteria benefits platform

International business environment

Zusammenfassung

Dotlinkers IT recruitment in Warsaw is seeking a hands-on Digital Marketing Manager to own and execute the company’s digital marketing strategy. You will lead a small marketing team and work with stakeholders to accelerate brand visibility, product marketing, and B2B communications across international markets.

The role combines strategic planning with day-to-day marketing activities, including coordinating with external vendors and partners. Strong English and analytics are essential.

Qualifikationen

• Proven experience managing digital marketing activities and strategies.
• Knowledge of SEO, content marketing, social media, and web analytics.
• Ability to translate business objectives into marketing strategies and plans.
• Experience coordinating teams, projects, and external vendors.
• Experience developing product marketing and B2B sales materials.
• Strong analytical skills and data-driven decision making.
• Very good command of English for international collaboration.

Aufgaben

• Developing and executing the company's digital marketing strategy, including objectives, priorities, timelines, and budget ownership.
• Managing the existing marketing team and expanding the function to 4-5 people.
• Increasing brand and product visibility across digital channels (SEO, website, social media, content).
• Monitoring marketing performance, analyzing data, presenting recommendations to leadership.
• Coordinating communications around new game launches and product initiatives.
• Creating product marketing and sales enablement materials (presentations, one-pagers, partner toolkits, newsletters, case studies).
• Managing cooperation with external agencies and freelancers to ensure quality and timely delivery.
• Collaborating with CEO, Management Board, iGaming, land-based, product, and sales teams and external partners.
• Testing new channels to improve campaign effectiveness and business results.

Kenntnisse

SEO

Content Marketing

Social Media

Web Analytics

Strategic Planning

Team Leadership

English Proficiency

B2B Marketing

Vendor Management

Campaign Measurement

Jobbeschreibung

Position: Digital Marketing Manager Location: Warsaw, Poland Working mode: Hybrid (4 days a week from the office) Our client operates in the international gaming and entertainment industry, developing digital products for a global audience. The company combines technology, creativity, and industry expertise to deliver engaging gaming experiences and continuously expand its presence across international markets. We are currently looking for a Digital Marketing Manager who will take ownership of the company's digital marketing strategy and its execution, with a particular focus on online visibility, product marketing, and B2B communication. You will join an existing two-person marketing team and lead its further development, initially managing a Graphic Designer and Marketing Coordinator, with the opportunity to grow the function to 4-5 people. This is a hands-on management role combining strategic planning, day-to-day marketing activities, team coordination, and close cooperation with business stakeholders.

Requirements:

• Proven experience independently managing digital marketing activities and strategies
• Practical knowledge of SEO, content marketing, social media, and web analytics
• Ability to translate business objectives into effective marketing strategies and actionable plans
• Experience coordinating teams, projects, and external vendors
• Experience developing product communication and B2B sales materials
• Strong analytical skills and the ability to make data-driven decisions
• Very good command of English, enabling cooperation with international partners and preparation of marketing materials for foreign markets

Nice to have:

• Experience in iGaming, gaming, technology, or B2B product marketing
• Experience managing international marketing campaigns
• Knowledge of marketing automation tools
• Experience using AI tools in everyday marketing activities

Responsibilities:

• Developing and executing the company's digital marketing strategy, including objectives, priorities, timelines, and budget ownership
• Managing the existing marketing team and gradually expanding the function to 4-5 people
• Increasing brand and product visibility across digital channels, including SEO, website, social media, and content marketing
• Monitoring marketing performance, analyzing data, preparing reports, and presenting recommendations to the Management Board
• Planning and coordinating communication around new game launches, product initiatives, and industry events
• Developing product marketing and sales enablement materials, including presentations, one-pagers, partner toolkits, newsletters, and case studies
• Managing cooperation with external agencies and freelancers, ensuring quality and timely delivery
• Working closely with the CEO, Management Board, iGaming, land-based, product, and sales teams, as well as external partners
• Testing new marketing channels and identifying opportunities to improve campaign effectiveness and business results

Offer:

• B2B cooperation
• Salary: up to 22 000 PLN
• Hybrid working model (4 days in the office)
• Private healthcare package
• Cafeteria benefits platform
• International business environment and cooperation with partners from various markets
• Business travel opportunities, including international meetings, conferences, and iGaming industry events
• Opportunity to build and develop the marketing function
• Real ownership of digital marketing strategy and a direct impact on the company's growth