Marketing Manager

HIKMicro; Województwo mazowieckie; On-site; PLN 120,000 - 160,000; Full time

Job summary

HIKMICRO is seeking a Marketing Manager to lead localized marketing initiatives in Poland, focusing on brand awareness, product adoption, and growth through strategic planning and hands-on execution. The role requires market analysis, product launches, social media marketing, and campaign execution.

You will coordinate with influencers, manage multi-channel campaigns, and deliver actionable insights through structured reports.

Qualifications

• At least 3 years of experience in Marketing, preferably in consumer products or outdoor/hunting categories.
• Skilled in managing multi-channel marketing campaigns and product launches.
• Analytical and able to interpret data to generate actionable insights.
• Hands-on outdoor and hunting experience is highly valued; active hunters with field knowledge is a plus.
• Fluent in English and Polish; additional regional language skills are a plus.
• Proactive, self-driven, and able to manage multiple projects simultaneously.
• Proficient with MS Office and common marketing tools.

Responsibilities

• Lead localized marketing initiatives in Poland to drive brand awareness and growth.
• Conduct market research focused on outdoor/hunting sectors and Poland consumer behavior.
• Develop localized product positioning and GTM strategies for Poland.
• Manage marketing channels including printed materials, events, and dealer promotions.
• Coordinate with outdoor influencers, hunters, and specialty media for credibility.
• Plan and execute seasonal promotions and key marketing events in Poland.
• Develop and implement social media strategies and content for Poland.
• Enhance brand visibility across social platforms and measure performance.
• Review activities and prepare structured reports with actionable insights.

Skills

Marketing strategy

Brand management

Social media marketing

Campaign execution

Market analysis

Tools

MS Office

Job description

We are looking for a Marketing Manager to lead localized marketing initiatives in Poland, driving brand awareness, product adoption, and business growth through strategic planning and hands‑on execution.

The ideal candidate will have experience in market analysis, product launches, social media marketing, and campaign execution. The role requires both strategic thinking and hands‑on execution to drive brand visibility and business growth.

Key Responsibilities:

• Conduct market research focused on the outdoor and hunting sector, analyzing local user profiles, market trends, seasonal behaviors, and competitor activity within Poland.
• Develop localized product positioning and marketing strategies to support business objectives.
• Lead go-to-market (GTM) planning and execution for new products in Poland.
• Manage marketing channels, including printed materials, trade shows, dealer events, and other promotional activities.
• Coordinate with outdoor influencers, hunters, and KOLs, as well as specialized media (hunting magazines, outdoor platforms), to strengthen credibility and brand presence.
• Plan and execute seasonal promotions, special campaigns, and key marketing events.
• Develop and execute social media strategies and content for Poland.
• Enhance brand visibility and engagement across social platforms.
• Review marketing activities and prepare structured reports with actionable insights.

You are the perfect candidate if you are:

• At least 3 years of experience in Marketing, (brand management, product marketing, social media marketing, content creation, or community engagement), preferably in consumer products or outdoor/hunting categories.
• Skilled in managing multi-channel marketing campaigns and product launches.
• Analytical and able to interpret data to generate actionable insights.
• Hands‑on outdoor and hunting experience is highly valued; active or experienced hunters with deep understanding of real field scenarios, hunting seasons, and user behavior are a strong plus.
• Fluent in English and Polish; additional other regional language skills are a plus.
• Proactive, self-driven, and able to manage multiple projects simultaneously.
• Skilled in MS Office and familiar with marketing tools and platforms.
• Available to work on‑site in Poland (Warsaw) and travel occasionally within Poland for events and campaigns.