Sport Marketing Specialist

Redcore Group; Polska; Hybrid; PLN 60,000 - 100,000; Full time

Benefits offered by this job

Beautiful offices in multiple cities

Remote or on-site options

Modern equipment

Job summary

RedCore Group is seeking a marketing analytics specialist to enhance player retention, analyze segmentation and competitive trends, and apply A/B testing to optimize campaigns. Candidates should be comfortable with data-driven decision making and familiar with performance metrics such as LTV, ARPU, CR, and GGR.

The role involves coordination with cross-functional teams, planning activities, and leveraging tools like GA, Tableau, Power BI, and Google Data Studio to drive growth across markets.

Qualifications

• Knowledge of basic betting terms and mechanics.
• Experience in drafting and conducting marketing activities for player retention.
• Experience with user segmentation.
• Knowledge of market and competitor analysis methods.
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities.
• Analytical mindset.
• Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.

Skills

Betting terms knowledge

Marketing for retention

User segmentation

Market and competitor analysis

A/B testing and hypothesis testing

Analytical mindset

Marketing metrics (LTV, ARPU, RR, CR,G

Tools

GA

Tableau

Voluum

Power BI

Google Data Studio

Job description

• Knowledge of the basic betting terms and mechanics;
• Experience in drafting and conducting marketing activities for player retention and return;
• Experience with user segmentation;
• Knowledge of market and competitor analysis methods;
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
• Analytical mindset;
• Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.

Will be plus

• Understanding the odds in betting and how to calculate them;
• Possession of information about the types of sports that constantly appear in the lines (names of teams, clubs, top athletes);
• Being a sports fan;
• Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio.
• Monthly planning and compilation of marketing activities;
• Organization of promotions, raffles, and other activities to retain and return the player;
• Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks;
• Calculation of predictions, analytics of held actions;
• Management of expenditure planning and reporting;
• Setting up trigger chains;
• Communication with the team to develop a general strategy;
• Analysis of the market and competitors;
• Setting tasks for the employees of cross-departments.
• An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
• Modern corporate equipment based on macOS or Windows and additional equipment are provided;
• Paid vacations, sick leave, personal events days, days off;
• Referral program enjoy cooperation with your colleagues and get the bonus;
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
• Rewards program for mentoring and coaching colleagues;
• In-house Travel Service;
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays;