Senior Marketing Specialist

Betters; Cieszyn; On-site; PLN 300,000 - 520,000; Full time

Job summary

Betters Poland is seeking a seasoned marketing leader to own the Polish marketing strategy and annual plan, aligned with commercial targets, and to personally drive its execution. You will drive customer acquisition across paid, SEO, social, affiliates and offline channels, manage the marketing budget for measurable returns, grow the brand, and lead local team development as the business expands.

With deep knowledge of the Polish iGaming market and regulatory constraints, you will partner with

Qualifications

• Experience in Polish online betting or regulated B2C digital sectors.
• Strong understanding of KPI-driven marketing (FTD, CAC, retention, LTV, GGR/NGR).
• Demonstrated ability to plan and execute marketing strategies.
• Proven budget management and optimization skills.
• Experience collaborating with Country Management, Product, CRM and Creative teams.

Responsibilities

• Own the Polish marketing strategy and annual plan aligned with commercial targets.
• Lead its execution and drive customer acquisition across paid, SEO, social and affiliates.
• Manage and optimise the marketing budget for measurable returns and channel shifts.
• Build and develop the brand in Poland, including positioning and tone.
• Plan and run promotions and bonus campaigns around major events.
• Grow affiliate and partnership programmes and monitor performance and compliance.
• Activate sponsorships to deliver measurable acquisition and brand results.
• Ensure compliance with Polish gambling law and responsible gambling standards.
• Coordinate with Product, Performance, CRM and Creative for Poland-focused output.
• Report marketing performance (FTDs, CAC, conversion, retention, LTV, GGR/NGR) with insights.

Skills

Polish iGaming

Market knowledge

KPI management

Strategic planning

Budget management

Team leadership

Cross-functional work

Regulatory awareness

Job description

Key Responsibilities:

• Owning the Polish marketing strategy and annual plan, aligned with Country Management's commercial targets, and personally leading its execution;
• Driving customer acquisition across paid digital, SEO, social, affiliates and offline channels, with clear accountability for FTD volume, CAC and payback;
• Managing and optimising the marketing budget on measurable commercial returns, moving spend between channels based on performance and challenging any activity that doesn't deliver;
• Building and developing the brand in Poland, including positioning, tone of voice and campaign development that sets it apart from local competitors;
• Planning and running promotions and bonus campaigns, especially around major sporting events, balancing player value, cost and compliance;
• Growing and managing the affiliate and partnership programme, including recruiting partners, negotiating commercials and monitoring quality and compliance;
• Activating sponsorships so they turn into measurable acquisition and brand results, not just visibility;
• Ensuring all marketing complies with Polish gambling law and responsible gambling standards, working closely with Legal and Compliance on approvals;
• Coordinating agencies and central teams (Product, Performance, CRM, Creative) so the Polish market gets the priority and output it needs;
• Reporting on marketing performance (FTDs, CAC, conversion, retention, LTV, GGR/NGR) to Country Management, with clear insights and actions;
• Monitoring the competitive landscape and customer behaviour in Poland, turning what you learn into marketing opportunities;
• Building the local marketing team as the business grows, including hiring, structure and capability development.

Required Skills & Experience:

• Strong experience in Polish online betting/iGaming or a closely related regulated B2C digital sector;
• Solid understanding of the Polish market, customer behaviour, competitive landscape and regulatory restrictions on gambling marketing;
• Commercially driven, with confidence working with KPIs such as FTDs, CAC, conversion, retention, LTV and GGR/NGR;
• Comfortable developing the marketing plan and personally driving its execution;
• Resourceful and entrepreneurial, with a willingness to solve problems rather than wait for additional resources;
• Proven ability to manage budgets based on measurable commercial returns and to continuously challenge marketing effectiveness;
• Experience working closely with Country Management, Product, CRM, Performance, Creative and other central functions;
• Ability to build and develop local marketing capability as the business grows.