Senior Lifecycle Marketing Lead - Remote

Optery; Polska; Remote; PLN 313,000 - 352,000; Full time

Benefits offered by this job

Paid time off policy

Remote-friendly team

Job summary

Optery is a fully remote company hiring a Senior Lifecycle Marketing professional based in Poland to own end-to-end lifecycle marketing across email, in-app, and push notifications. You will design journeys, build campaigns, write or direct copy, run experiments, and report results.

You will manage automated campaigns in Customer.io or alternatives, collaborate with product/engineering, optimize deliverability, segmentation, personalization, and measurement with Amplitude, coordinating messaging

Qualifications

• 5+ years of hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service.
• Fluency in modern marketing automation platforms including segmentation, triggered workflows, and templating languages like Liquid.
• Strong copy instincts: ability to write clear, persuasive messaging and know when to test.
• Comfort with data: define metrics, pull reports, interpret results (SQL and product analytics a plus).
• Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics).
• Experienced with AI and actively leveraging it in workflows.
• Builder's mindset: owning a function, not just executing tickets.
• Bonus: privacy, security, or consumer subscription product experience; B2C and B2B messaging.

Responsibilities

• Own the lifecycle marketing roadmap: map the customer journey and identify high-impact opportunities across activation, conversion, retention, and expansion.
• Build, launch, and iterate on automated campaigns and triggered flows in our marketing automation platform (Customer.io; equivalents include Iterable, Braze, Klaviyo).
• Own in-app messaging and transactional-adjacent communications in partnership with product and engineering.
• Build and optimize mobile push notification strategy: permission opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email.
• Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic.
• Run an experimentation program: A/B tests on sequences, subject lines, timing, and offers, with clear holdouts and measurement.
• Manage email deliverability, list hygiene, and suppression strategy to protect sender reputation.
• Partner with analytics to instrument and measure lifecycle performance (Amplitude) and connect campaigns to revenue outcomes.
• Collaborate with paid acquisition, product, and support teams so messaging is coordinated across the entire customer experience.

Skills

Lifecycle marketing

CRM

Email marketing

A/B testing

Copywriting

Data analysis

SQL

Marketing automation

Push notifications

Amplitude

Tools

Customer.io

Iterable

Braze

Klaviyo

Liquid

Job description

Optery is a fully remote company hiring a Senior Lifecycle Marketing professional based in Poland to own end-to-end lifecycle marketing across email, in-app, and push notifications. You will design journeys, build campaigns, write or direct copy, run experiments, and report results.

You will manage automated campaigns in Customer.io or alternatives, collaborate with product/engineering, optimize deliverability, segmentation, personalization, and measurement with Amplitude, coordinating messaging