Senior Lifecycle Marketing Manager - Remote

Optery; Polska; Remote; PLN 313,000 - 352,000; Full time

Benefits offered by this job

Paid time off

Remote-friendly

Job summary

Optery is seeking a senior lifecycle marketing leader to own end-to-end campaigns across email, in-app messaging, and push notifications. You will design journeys, build campaigns, write copy, run experiments, and report results while aligning with product and analytics teams.

The role is remote-based, with a global team and the ability to work U.S. business hours. Base salary ranges from $80K to $90K with PTO benefits.

Qualifications

• 5+ years of hands-on lifecycle/CRM or email marketing experience, preferably for a subscription service.
• Experience with modern marketing automation platforms and segmentation, with templating languages like Liquid.
• Strong copy instincts and data-driven decision making, including SQL and analytics exposure.

Responsibilities

• Own lifecycle marketing roadmap across activation, retention, and expansion.
• Build, launch, and iterate automated campaigns and flows in marketing automation platforms.
• Own in-app messaging and transactional communications with product/engineering.
• Develop segmentation/personalization using behavioral data and dynamic content.
• Run disciplined experimentation with A/B tests and clear measurement.
• Collaborate with analytics to measure lifecycle performance and revenue impact.

Skills

Lifecycle marketing

CRM

Email marketing

Segmentation

A/B testing

SQL

Copywriting

AI in workflows

Tools

Customer.io

Iterable

Braze

Klaviyo

Amplitude

Job description

Optery is seeking a senior lifecycle marketing leader to own end-to-end campaigns across email, in-app messaging, and push notifications. You will design journeys, build campaigns, write copy, run experiments, and report results while aligning with product and analytics teams.

The role is remote-based, with a global team and the ability to work U.S. business hours. Base salary ranges from $80K to $90K with PTO benefits.