Senior Growth Marketing Lead - Mobile Gaming UA & Creative

VGW Malta Limited; Warszawa; Hybrid; PLN 360,000 - 600,000; Full time

Job summary

VGW Malta Limited in Warszawa is seeking a Senior Marketing Manager to take full strategic ownership of user acquisition for Monopoly Match, scale performance marketing, and bring our marketing capability in-house.

You will lead creative strategy and ASO, manage multi-million-dollar budgets, coach the CRM Manager, and align brand, organic, and lifecycle marketing with product teams to drive a high-performing player experience.

Qualifications

• 7+ years of proven track record of managing multi-million-dollar performance marketing budgets, programmatic advertising, and scaling UA channels.
• Deep user acquisition experience in casual mobile gaming, with a focus on the casual Match-3 genre.
• Hands-on leadership experience, with a track record of coaching team members and driving performance to achieve business targets.
• Strong strategic capability to design long-term growth roadmaps and transition execution functions effectively.

Responsibilities

• Take full ownership of paid user acquisition strategy across channels, including spend allocation, scaling decisions, and hitting ROAS and payback targets
• Drive overall creative strategy and App Store Optimization (ASO), steering external partners as execution arms while building internal strategic capability
• Lead, coach, and support the CRM Manager, setting clear KPIs and translating high-level marketing strategy into actionable operational plans
• Align brand, organic, and lifecycle marketing initiatives with product teams to deliver a unified, high-performing player experience

Skills

User acquisition

Performance marketing

Growth strategy

Team leadership

ASO

Job description

VGW Malta Limited in Warszawa is seeking a Senior Marketing Manager to take full strategic ownership of user acquisition for Monopoly Match, scale performance marketing, and bring our marketing capability in-house.

You will lead creative strategy and ASO, manage multi-million-dollar budgets, coach the CRM Manager, and align brand, organic, and lifecycle marketing with product teams to drive a high-performing player experience.