Senior Marketing Manager, Growth & UA—Mobile Gaming

VGW; Wrocław; On-site; PLN 240,000 - 360,000; Full time

Job summary

VGW is an interactive entertainment company seeking a Senior Marketing Manager in Poland to take full strategic ownership of user acquisition for Monopoly Match. You will scale performance marketing across channels, drive creative strategy and ASO, and steer app store monetization while building our in-house marketing capability.

You will lead a team and partner with product to align brand, lifecycle, and growth initiatives, setting KPIs, optimizing spend, and delivering a high-performing player

Qualifications

• Deep user acquisition experience in casual mobile games.
• Proven track record managing large performance marketing budgets.
• Strong background in creative strategy and ASO.
• Hands-on leadership with coaching capability.

Responsibilities

• Take full ownership of paid user acquisition strategy across channels.
• Drive creative strategy and ASO while coordinating with external partners.
• Lead, coach, and align CRM initiatives with KPIs and plans.
• Coordinate brand, organic, and lifecycle marketing with product teams.

Skills

User acquisition strategy

Multi-channel campaigns

ASO

Team leadership

Job description

VGW is an interactive entertainment company seeking a Senior Marketing Manager in Poland to take full strategic ownership of user acquisition for Monopoly Match. You will scale performance marketing across channels, drive creative strategy and ASO, and steer app store monetization while building our in-house marketing capability.

You will lead a team and partner with product to align brand, lifecycle, and growth initiatives, setting KPIs, optimizing spend, and delivering a high-performing player