Senior Marketing Manager

VGW Malta Limited; Kraków; Hybrid; PLN 300,000 - 450,000; Full time

Job summary

VGW Malta Limited is seeking a Senior Marketing Manager in Poland to take full strategic ownership of user acquisition for Monopoly Match, scale performance channels, and drive app store monetization strategies.

You will lead creative strategy and ASO, manage external partners while building internal capability, and coach the CRM Manager to deliver high-performance marketing initiatives in alignment with product teams.

Qualifications

• 7+ years of proven UA experience, managing multi-million-dollar budgets.
• Casual mobile gaming focus, with emphasis on Match-3 genre.
• Expertise in creative strategy and App Store Optimization (ASO).

Responsibilities

• Own paid UA strategy across channels, optimize spend, hit ROAS targets.
• Drive creative strategy and ASO, manage external partners and build internal capability.
• Coach CRM Manager and set KPIs to translate strategy into action.
• Align brand, organic, and lifecycle marketing with product teams for a seamless player experience.

Skills

User acquisition

Budget management

Creative strategy

Leadership

Growth roadmaps

Job description

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

We have an exciting opportunity to join our Growth Products team in Poland and are currently looking for a Senior Marketing Manager to join the team.

In this role, you will take full strategic ownership of user acquisition for our Monopoly Match product, scaling performance marketing channels, driving creative and app store monetization strategies, and bringing our marketing capability in-house.

Key responsibilities will include:

• Take full ownership of paid user acquisition strategy across channels, including spend allocation, scaling decisions, and hitting ROAS and payback targets
• Drive overall creative strategy and App Store Optimization (ASO), steering external partners as execution arms while building internal strategic capability
• Lead, coach, and support the CRM Manager, setting clear KPIs and translating high-level marketing strategy into actionable operational plans
• Align brand, organic, and lifecycle marketing initiatives with product teams to deliver a unified, high-performing player experience

What you will bring to the role:

• Deep user acquisition experience in casual mobile gaming, with a specific focus on the casual Match-3 genre
• 7+ years of proven track record of managing multi-million-dollar performance marketing budgets, programmatic advertising, and scaling UA channels
• Strong background in leading creative strategy and App Store Optimization (ASO)
• Hands-on leadership experience, with a track record of coaching team members and driving performance to achieve business targets
• Strong strategic capability to design long-term growth roadmaps and transition execution functions effectively

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

Our high-quality, acclaimed brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino, which are enjoyed by millions of players in North America.

Our Social Plus games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay. We also offer sweepstakes promotions where players can collect free entries for the chance to win real-world prizes.

At VGW, one of our core values is “our players come first”. This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work – that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.