Senior Growth Marketing Manager - UA & ASO Lead

VGW EU; Warszawa; Vor Ort; PLN 320.000 - 420.000; Vollzeit

Zusammenfassung

VGW is seeking a Senior Marketing Manager to join the Growth Products team in Poland. You will own the paid user acquisition strategy for Monopoly Match, scaling performance channels and monetization efforts while bringing marketing capability in-house.

Lead creative strategy and ASO, manage external partners, and coach the CRM Manager. Collaborate with product teams to ensure a cohesive, high-performing player experience across channels.

Qualifikationen

• 7+ years of proven track record managing multi-million-dollar performance marketing budgets.
• Experience in casual mobile gaming, especially Match-3 genre.
• Strong background in leading creative strategy and ASO.
• Hands-on leadership with coaching team members and driving performance.

Aufgaben

• Take full ownership of paid user acquisition strategy across channels, including spend allocation and ROAS targets.
• Drive creative strategy and App Store Optimization (ASO), coordinating with external partners and internal teams.
• Lead and coach the CRM Manager, setting clear KPIs and translating strategy into actionable plans.
• Align brand, organic, and lifecycle marketing with product teams to offer a unified player experience.

Kenntnisse

User acquisition

Programmatic advertising

UA channels

ASO

Leadership

CRM management

Jobbeschreibung

VGW is seeking a Senior Marketing Manager to join the Growth Products team in Poland. You will own the paid user acquisition strategy for Monopoly Match, scaling performance channels and monetization efforts while bringing marketing capability in-house.

Lead creative strategy and ASO, manage external partners, and coach the CRM Manager. Collaborate with product teams to ensure a cohesive, high-performing player experience across channels.