Senior Growth Marketer & CRO Strategist (Remote)

CapsLock; Warszawa; On-site; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Remote-first culture

Paid time off

Lifelong learning

Home office stipend

Medical coverage

Job summary

CapsLock is a dynamic marketing company driving IT-enabled solutions for large North American partners. We develop data-driven funnels, run experiments, and optimize campaigns to deliver measurable growth across multiple industries.

The Senior Marketing Strategist will lead market research, create high-converting funnels, and partner with Creative, Analytics, and IT teams to turn insights into actionable improvements. English fluency and 5+ years in marketing are required.

Qualifications

• 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.

Responsibilities

• Conduct market, audience, and competitor research for new and existing clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale them across similar clients and industries.
• Maintain and expand the company's CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Skills

Performance Marketing

CRO

Funnel optimization

A/B testing

Data analysis

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing

Tools

GA4

Tableau

Hotjar

Microsoft Clarity

Job description

CapsLock is a dynamic marketing company driving IT-enabled solutions for large North American partners. We develop data-driven funnels, run experiments, and optimize campaigns to deliver measurable growth across multiple industries.

The Senior Marketing Strategist will lead market research, create high-converting funnels, and partner with Creative, Analytics, and IT teams to turn insights into actionable improvements. English fluency and 5+ years in marketing are required.