CRO Specialist

WavesReach; Warszawa; On-site; PLN 60,000 - 90,000; Full time

Job summary

WavesReach is seeking a CRO Specialist to optimize digital funnels while upholding ethical, brand-first marketing standards. You will collaborate with UX/UI and marketing teams, run A/B tests, refine copy, and analyze funnel data to drive sustainable conversions built on trust.

Ideal candidates have a solid CRO foundation, experience with CRO copywriting, and a growth mindset. The role emphasizes hands-on experimentation and continuous learning in a fast-paced environment.

Qualifications

• Solid CRO foundation and understanding of user motivation.
• Experience with copywriting for landing pages or funnels is preferred.
• Ability to balance conversion goals with brand ethics and trust.

Responsibilities

• Support the optimization of landing pages, advertorials, quiz funnels, and conversion flows with a focus on clarity, trust, and user intent.
• Write and refine CRO-focused copy that is persuasive, transparent, and aligned with ethical marketing principles.
• Assist in planning and executing A/B tests, analyzing results, and applying learnings to improve conversion performance.
• Collaborate closely with UX/UI designers to ensure copy and CRO insights enhance usability, aesthetics, and brand tone.
• Review user behavior data and funnel performance to identify friction points and optimization opportunities.
• Help maintain consistency between conversion messaging and long-term brand positioning.
• Document test outcomes, insights, and best practices to support continuous improvement.
• Stay informed about CRO trends, user psychology, and best practices while actively developing hands-on skills.

Skills

CRO fundamentals

User psychology

CRO copywriting

A/B testing mindset

Collaboration

Attention to detail

Growth mindset

Tools

A/B testing tools

Analytics platforms

Job description

We are seeking aCRO Specialist to support the optimization of high-performing digital funnels while maintaining strong ethical and brand-first marketing standards.

This is an ideal for someone with a solid CRO foundation who is eager to grow through hands-on experimentation, data-driven learning, and close collaboration with UX/UI and marketing teams—focusing on sustainable conversions built on trust, clarity, and long-term value.

Responsibilities

• Support the optimization of landing pages, advertorials, quiz funnels, and conversion flows with a focus on clarity, trust, and user intent.
• Write and refine CRO-focused copy that is persuasive, transparent, and aligned with ethical marketing principles.
• Assist in planning and executing A/B tests, analyzing results, and applying learnings to improve conversion performance.
• Collaborate closely with UX/UI designers to ensure copy and CRO insights enhance usability, aesthetics, and brand tone.
• Review user behavior data and funnel performance to identify friction points and optimization opportunities.
• Help maintain consistency between conversion messaging and long-term brand positioning.
• Document test outcomes, insights, and best practices to support continuous improvement.
• Stay informed about CRO trends, user psychology, and best practices while actively developing hands-on skills.

Requirements

• Strong foundational knowledge in Conversion Rate Optimization (CRO).
• Understanding of user psychology, decision-making, and motivation without relying on pressure-based tactics.
• Experience or exposure to CRO copywriting for landing pages, funnels, or performance-driven content.
• Basic familiarity with A/B testing tools, analytics platforms, and performance tracking concepts.
• Ability to balance conversion goals with brand tone, ethics, and long-term customer trust.
• Comfortable working collaboratively with designers and marketers in an iterative environment.
• Strong attention to detail, structure, and clarity in written communication.
• Curious, growth-oriented mindset with openness to feedback, experimentation, and learning.