CRO Specialist

Trakstar; Polska; Hybrid; PLN 230,000 - 345,000; Full time

Benefits offered by this job

Wellness days

Wellness Growth Over Time

Referral Bonus Program

Paid U.S. Holidays

Remote First Flexibility

Competitive base monthly salary

Career growth opportunities

Job summary

Axis Reach is hiring a CRO Specialist to own end-to-end optimization of landing pages and conversion funnels. The role combines conversion strategy, technical setup, AI-assisted workflows, analytics, and experimentation to continuously improve performance.

You'll build, publish, maintain, and optimize pages for AxisKey and potentially Axis Reach clients, managing domains, integrations, and testing infrastructure.

Qualifications

• 3+ years in CRO, Growth Marketing, or Landing Page Optimization.

Responsibilities

• Own end-to-end landing page optimization from draft to conversion lift.

Skills

CRO

Growth Marketing

Landing Page Optimization

Webflow

Unbounce

WordPress

GA4

Hotjar

Microsoft Clarity

VWO

Optimizely

A/B testing

Multivariate testing

AI tools

ChatGPT

Claude

Gemini

Cursor

Prompt engineering

UX copywriting

Analytics

Problem-solving

Communication

Ownership

Tools

Webflow

Unbounce

WordPress

GA4

Hotjar

Microsoft Clarity

VWO

Optimizely

Mixpanel

Figma

Framer

HubSpot

APIs, webhooks, Zapier, Make, n8n

Job description

We’re Hiring: CRO Specialist
Based in Latin America| Full-Time | Remote

About Us

Axis Reachis the performance marketing division ofAxisKey(formerly Industry FinTech), focused on helping businesses grow through paid media, digital marketing, and data-driven strategies.

AxisKey is transforming the world of private capital markets through technology, automation, and operational excellence. Headquartered in Miami with a global team, we're scaling quickly and expanding our Marketing team in Latin America.

We're a fast-paced, collaborative team that values innovation, continuous improvement, and measurable results. If you're passionate about performance marketing and excited to make a direct impact on business growth, we'd love to meet you!

The Axis Way:

At AxisKey, our culture isn't just something we talk about; it's how we work everyday. We call it The Axis Way, and it guides how we collaborate, make decisions,and support one another.

Our Why

We exist to empower the entrepreneurial spirit by expanding access to thecapital that fuels it.

Our Values

• Trust Above All
• Builder Mindset
• Own the Outcome
• Raise the Bar
• Feel Safe to Explore
• Collective Strength

If you're excited by our purpose and see yourself living these values every day,we'd love to meet you!

The Role

We're hiring a CRO Specialist to own the end-to-end optimization of our landing pages and conversion funnels.

This is a hands-on role for someone who combines conversion strategy, technical implementation, AI-assisted workflows, analytics, and experimentation to continuously improve conversion performance. You'll build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients, while owning the technical setup behind them-including domains, integrations, analytics, and testing infrastructure. You'll work closely with Marketing, Design, and Development to create high-performing digital experiences that directly impact business growth.

What You'll Do

• Own the end-to-end landing page optimization process, from first draft to measurable conversion improvements.
• Build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients.
• Manage landing page domains, subdomains, DNS configuration, SSL certificates, redirects, and website deployments.
• Configure and maintain integrations between landing pages, CRM platforms, analytics tools, and marketing automation systems.
• Plan, execute, and analyze A/B and multivariate tests across page layouts, messaging, offers, forms, and calls-to-action.
• Use analytics, heatmaps, session recordings, and funnel data to identify optimization opportunities and prioritize improvements.
• Own the reporting cadence for conversion performance, experimentation results, and testing roadmaps.
• Leverage AI tools and large language models (such as ChatGPT, Claude, Gemini, or Cursor) to accelerate copywriting, research, experimentation, analysis, and workflow optimization.
• Recommend improvements to landing page structure, UX, messaging, and conversion strategy-not just execute predefined requirements.
• Continuously identify new optimization opportunities and proactively drive initiatives that improve conversion performance.
• Collaborate with Marketing, Design, and Development teams to rapidly launch, measure, and iterate experiments.

What We're Looking For

Must-Haves

• 3+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Landing Page Optimization.
• Experience building, publishing, maintaining, and optimizing landing pages using Webflow, Unbounce, WordPress, or similar platforms.
• Strong experience with CRO and analytics tools such as Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, VWO, Optimizely, and similar platforms.
• Experience planning, executing, and analyzing A/B and multivariate experiments.
• Experience configuring landing page integrations with CRM, analytics, and marketing automation platforms.
• Strong understanding of conversion funnels, user behavior, and website analytics.
• Proficiency using AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar LLMs to improve productivity, research, experimentation, and content creation.
• Strong prompt engineering skills and the ability to effectively leverage AI for problem-solving and workflow optimization.
• Strong UX and copywriting instincts, with the ability to recommend improvements-not just execute specifications.
• Highly adaptable, curious, and comfortable learning new software, AI tools, and emerging technologies.
• Excellent analytical, problem-solving, and communication skills.
• A proactive mindset with a strong sense of ownership and accountability.

Bonus Points For

• Experience working in B2B SaaS, FinTech, or high-growth technology companies.
• Experience with Cloudflare, DNS management, and website deployments.
• Familiarity with Google Search Console.
• Experience with Mixpanel or advanced product analytics platforms.
• Experience using Figma or Framer.
• Familiarity with APIs, webhooks, Zapier, Make, or n8n for workflow automation.
• Basic HTML, CSS, and JavaScript knowledge.
• Experience working with HubSpot or other CRM/marketing automation platforms.
• Experience collaborating with designers and developers in agile environments.

What You'll Get

• Wellness days
• Wellness Growth Over Time
• Referral Bonus Program
• Paid U.S. Holidays
• Remote First Flexibility
• Competitive base monthly salary
• Career growth opportunities