Senior Google Ads Architect: Scale Demand Gen & Automation

Formula (formerly Fjor); Polska; Remote; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Gym membership reimbursement

Home office support

Job summary

Formula (formerly Fjor) is seeking a hands-on Google Ads specialist to own end-to-end campaigns across GDN, Demand Gen, and Search from a fully remote setup. You will scale spend to CPS/ROAS targets, run rapid creative tests, and implement automation to reduce busywork.

We expect 3+ years of hands-on management, experience handling $500k+/month in spend, and fluency with AI tools for analysis and reporting. Russian language proficiency is a plus, with a data-driven, independent operator mindset.

Qualifications

• 3+ years hands-on Google Ads management at scale (Search, GDN, Demand Gen).
• Proven ability to manage $500k+/month in Google spend and optimize CPS/ROAS/LTV.
• Hands-on experience writing and maintaining Google Ads Scripts for automation.
• Active daily use of AI/LLM tools in workflow.
• Strong analytical thinking; pull reports, build dashboards, and turn data into decisions.
• Knowledge of Russian language.

Responsibilities

• Own and scale Google Ads (GDN, Demand Gen, plus Search) while hitting CPS and ROAS targets.
• Run weekly creative testing cycles: launch assets, scale winners, kill underperformers.
• Crack unsolved problems in Demand Gen and GDN audiences through data-driven tests.
• Build automation: semi-automated uploads, Slack-driven commands, rules-based campaign management.
• Collaborate with creative, growth, and analytics teams to close the loop between ad performance and business outcomes (LTV, ARPU, payback).

Skills

Google Ads management

AI tools daily

Analytics

Russian language

Tools

Google Ads Scripts

Job description

Formula (formerly Fjor) is seeking a hands-on Google Ads specialist to own end-to-end campaigns across GDN, Demand Gen, and Search from a fully remote setup. You will scale spend to CPS/ROAS targets, run rapid creative tests, and implement automation to reduce busywork.

We expect 3+ years of hands-on management, experience handling $500k+/month in spend, and fluency with AI tools for analysis and reporting. Russian language proficiency is a plus, with a data-driven, independent operator mindset.