Google Ads Growth Architect for DTC eCommerce YouTube & VSL

ScaleJet | eCommerce Recruitment agency; Warszawa; On-site; PLN 120,000 - 240,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand, is seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem—Search, Shopping, and Performance Max—while expanding cold-traffic acquisition on YouTube. Collaborate with marketing to test angles, optimize funnels, and scale profitable ad spend.

This role is focused on driving core Google Ads performance, with YouTube as a key secondary growth engine.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend on Google Ads.
• Deep expertise with Performance Max, Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability with cold traffic using VSLs.
• Funnel and DR expertise with long-form landing pages, quiz funnels, and direct-to-checkout flows.
• Time zone overlap with US Eastern Time (10:00 AM-4:00 PM ET).
• Proficient in English (written and verbal).
• AI tools usage for research, ideation, and rapid workflow execution with strong data analysis capabilities.

Responsibilities

• Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube cold-traffic campaigns with VSLs and optimize structure and attribution.
• Oversee Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
• Collaborate with copywriters and video editors on ad copy, VSL concepts, hooks, and landing page messaging.
• Test & analyze campaigns with A/B tests; monitor CAC, ROAS, and spend efficiency daily.

Skills

Google Ads

YouTube Ads

Performance Max

GMC / Merchant Center

Data analysis

A/B testing

English proficiency

AI tools

Campaign scaling

Video optimization

Tools

GTM

GA4

Triple Whale

Northbeam

Job description

Folqs, a fast-growing DTC supplement brand, is seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem—Search, Shopping, and Performance Max—while expanding cold-traffic acquisition on YouTube. Collaborate with marketing to test angles, optimize funnels, and scale profitable ad spend.

This role is focused on driving core Google Ads performance, with YouTube as a key secondary growth engine.