Senior Digital Media Buyer — Social & Google Ads
Procter & Gamble
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Job summary
Procter & Gamble is seeking a Digital Media Buying Senior Specialist to plan, execute and optimize campaigns across Meta, TikTok and Google Ads from the WARSAW PLANT & GO. The role emphasizes data-driven decision making, cross-functional collaboration, and measurable performance improvements.
The successful candidate will manage campaigns, leverage Google Analytics/Data Studio, and partner with Marketing Technologists, Digital Strategists, and brand teams to deliver impact.
Qualifications
- Previous experience as a performance/digital media buyer
- Familiarity with Meta, TikTok and Google Ads campaigns
- Experience in managing and optimizing digital campaigns
- Knowledge of Google Analytics and Google Data Studio
- Analytical thinking and numeracy
- Creative, independent and responsible
- Advanced English and Excel proficiency
Responsibilities
- Plan, execute, and optimize digital media campaigns across platforms
- Monitor results and optimize against KPIs (CPM, Reach, CTR, VTR)
- Prepare analyses, reports, and presentations for campaigns
- Manage the media budget
- Lead projects on digital media campaigns and web analytics
- Collaborate with Marketing Technologists, Digital Strategist, Planning Managers, ecommerce and brand teams
- Prepare test agendas and implement innovations to improve performance
Skills
Tools
Job description
Procter & Gamble is seeking a Digital Media Buying Senior Specialist to plan, execute and optimize campaigns across Meta, TikTok and Google Ads from the WARSAW PLANT & GO. The role emphasizes data-driven decision making, cross-functional collaboration, and measurable performance improvements.
The successful candidate will manage campaigns, leverage Google Analytics/Data Studio, and partner with Marketing Technologists, Digital Strategists, and brand teams to deliver impact.
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