Senior Digital Marketing Manager (Hybrid Krakow)

Cornerstone OnDemand; Kraków; Hybrid; PLN 277,000 - 443,000; Full time

Job summary

Cornerstone OnDemand is seeking a Senior Manager, Digital Marketing for Poland. This hybrid role, based in Krakow, leads a small team to drive digital marketing performance across paid search, paid social, and other channels.

You will optimize campaigns, manage budgets, and deliver data-driven insights to improve lead quality and pipeline impact. Ideal candidates have 8+ years in digital marketing, strong leadership, and deep knowledge of marketing analytics, CRM, and automation.

Qualifications

• 8+ years of digital marketing experience, including strategy and hands-on management of paid search, paid social, and performance channels.
• Proven ability to drive lead generation, pipeline, campaign performance, and ROI outcomes.
• Deep knowledge of digital channels, platforms, and tools, including PPC, paid social, content syndication, vendor directories, marketing automation, CRM, and analytics.
• Strong understanding of performance marketing optimization, including tracking, bidding, budgeting, audiences, landing pages, conversion, and attribution.
• Experience with paid media measurement, reporting, KPI tracking, funnel analysis, forecasting, and performance insights.

Responsibilities

• Develop, execute, and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels.
• Lead, coach, and support a small team of digital marketing professionals to drive performance and accountability.
• Oversee campaign planning, execution, testing, measurement, and optimization to improve lead quality, pipeline contribution, ROI, and KPI attainment.
• Manage channel performance through audience targeting, messaging, landing page alignment, conversion optimization, budget allocation, bidding strategy, creative iteration, and attribution review.
• Build and manage experimentation roadmaps, including A/B testing, multivariate testing, landing page testing, and offer testing.

Skills

Digital marketing leadership

Paid search

Paid social

Budget management

Team leadership

Lead generation

Analytics & reporting

Tools

CRM

Marketing automation

PPC platforms

Job description

Cornerstone OnDemand is seeking a Senior Manager, Digital Marketing for Poland. This hybrid role, based in Krakow, leads a small team to drive digital marketing performance across paid search, paid social, and other channels.

You will optimize campaigns, manage budgets, and deliver data-driven insights to improve lead quality and pipeline impact. Ideal candidates have 8+ years in digital marketing, strong leadership, and deep knowledge of marketing analytics, CRM, and automation.