Senior Manager, Digital Marketing - Poland

Cornerstone OnDemand; Kraków; Hybrid; PLN 277,000 - 443,000; Full time

Job summary

Cornerstone OnDemand is seeking a Senior Manager, Digital Marketing for Poland. This hybrid role, based in Krakow, leads a small team to drive digital marketing performance across paid search, paid social, and other channels.

You will optimize campaigns, manage budgets, and deliver data-driven insights to improve lead quality and pipeline impact. Ideal candidates have 8+ years in digital marketing, strong leadership, and deep knowledge of marketing analytics, CRM, and automation.

Qualifications

• 8+ years of digital marketing experience, including strategy and hands-on management of paid search, paid social, and performance channels.
• Proven ability to drive lead generation, pipeline, campaign performance, and ROI outcomes.
• Deep knowledge of digital channels, platforms, and tools, including PPC, paid social, content syndication, vendor directories, marketing automation, CRM, and analytics.
• Strong understanding of performance marketing optimization, including tracking, bidding, budgeting, audiences, landing pages, conversion, and attribution.
• Experience with paid media measurement, reporting, KPI tracking, funnel analysis, forecasting, and performance insights.

Responsibilities

• Develop, execute, and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels.
• Lead, coach, and support a small team of digital marketing professionals to drive performance and accountability.
• Oversee campaign planning, execution, testing, measurement, and optimization to improve lead quality, pipeline contribution, ROI, and KPI attainment.
• Manage channel performance through audience targeting, messaging, landing page alignment, conversion optimization, budget allocation, bidding strategy, creative iteration, and attribution review.
• Build and manage experimentation roadmaps, including A/B testing, multivariate testing, landing page testing, and offer testing.

Skills

Digital marketing leadership

Paid search

Paid social

Budget management

Team leadership

Lead generation

Analytics & reporting

Tools

CRM

Marketing automation

PPC platforms

Job description

We're looking for a Senior Manager, Digital Marketing - Poland. This role is Hybrid, Krakow Office

In this role you will...

• Develop, execute, and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels
• Lead, coach, and support a small team of digital marketing professionals to drive performance, accountability, and achievement of objectives
• Oversee campaign planning, execution, testing, measurement, and optimization to improve lead quality, pipeline contribution, ROI, and KPI attainment
• Manage channel performance through audience targeting, messaging, landing page alignment, conversion optimization, budget allocation, bidding strategy, creative iteration, and attribution review
• Build and manage ongoing experimentation roadmaps, including A/B testing, multivariate testing, landing page testing, and offer testing, and apply learnings to improve performance
• Deliver regular performance reporting, KPI tracking, forecasting, and actionable recommendations using analytics tools, dashboards, and performance trends
• Partner with regional Field Marketing Leaders across AMER, APJ, and EMEA to support regional events, programs, launches, and general aircover
• Collaborate with marketing operations, web, IT, content, field marketing, agencies, vendors, and partners to ensure alignment, lead flow quality, measurement consistency, and campaign execution
• Manage digital marketing budgets and resource allocation to maximize efficiency, impact, and business outcomes
• Ensure brand consistency, quality, and professionalism across digital marketing channels, campaigns, landing pages, and partner placements
• Stay current on digital marketing trends, emerging technologies, platform updates, and performance media opportunities, and recommend innovative approaches where appropriate

You’ve Got What It Takes If You Have…

• 8+ years of digital marketing experience, including strategy and hands-on management of paid search, paid social, and performance channels
• Proven ability to drive lead generation, pipeline, campaign performance, and ROI outcomes
• Deep knowledge of digital channels, platforms, and tools, including PPC, paid social, content syndication, vendor directories, marketing automation, CRM, and analytics
• Strong understanding of performance marketing optimization, including tracking, bidding, budgeting, audiences, landing pages, conversion, and attribution
• Experience with paid media measurement, reporting, KPI tracking, funnel analysis, forecasting, and performance insights
• Strong analytical skills and a data-driven approach to testing, optimization, and decision-making
• Experience planning, managing, and optimizing budgets to maximize impact and efficiency
• Experience managing, coaching, and developing digital marketing team members
• Ability to collaborate with regional stakeholders and scale digital programs globally
• Excellent written, verbal, interpersonal, and presentation skills
• Strong organizational and time-management skills

Our Culture

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now - is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone - anywhere - to learn, grow and advance. To be better tomorrow than they are today.

Who We Are

At Cornerstone, we believe in AI that works in the service of people, amplifying their judgment to drive high-performing, future-ready organizations forward. Cornerstone Workforce AI™, the intelligence platform for workforce readiness, brings together workforce and labor market data into a proprietary Cornerstone People Graph™, translating signals into intelligence, targeting learning where it matters, developing critical skills, and surfacing hidden talent. Delivered as an open, enterprise platform across whatever application your people work in every day, Cornerstone Workforce AI is built for scale, security, and trust, with certified AI guardrails. As an industry leader, Cornerstone is helping approximately 7,000 organizations, 140M+ users, across 186 countries build continuous workforce readiness.

Total Rewards

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work - tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 276900 - 443000 PLN.