Senior Digital Analytics & Tagging Strategist

ALK; Kraków; Hybrid; PLN 180,000 - 260,000; Full time

Job summary

ALK, a leading allergy company with a century of history, seeks a Senior Tracking & Analytics Specialist to build the foundation for business tracking across web, app, CRM and paid channels. Based in Krakow, you will join the Digital Customer Engagement team that collaborates globally.

Your role translates KPIs into tracking specifications, implements across the digital ecosystem, and ensures multi-channel campaigns are tracked, evaluated and reported.

Qualifications

• Extensive experience with Google Analytics (GA4) and GTM.
• Experience with third-party marketing analytics tools (e.g., Facebook pixels, conversion APIs).
• Experience with implementing and maintaining Server-Side Tracking.
• Knowledge of data warehouses/lakes (e.g., BigQuery) and analytics tooling (e.g., Braze).
• Practical HTML knowledge and strong data analysis/reporting skills.

Responsibilities

• Strategize analytics and insights setups, scalable data reporting.
• Implement Tag Management via Google Tag Manager and define data layer requirements.
• Collaborate with developers to ensure high-quality tracking implementation that supports KPIs.
• Work with marketing and agencies to visualize data and support personalization strategy.
• Provide actionable recommendations to improve tracking setups and data accuracy.
• Train marketing teams on GA4 reports and best practices.

Skills

GA4

Google Analytics

Google Tag Manager

Data Layer

Event Tracking

Server-Side Tracking

BigQuery

Braze

Looker

Looker Studio

Tableau

HTML

Data Analysis

Reporting

Tools

Google Tag Manager

BigQuery

Braze

Looker

Looker Studio

Tableau

Server-Side Tracking

Job description

ALK, a leading allergy company with a century of history, seeks a Senior Tracking & Analytics Specialist to build the foundation for business tracking across web, app, CRM and paid channels. Based in Krakow, you will join the Digital Customer Engagement team that collaborates globally.

Your role translates KPIs into tracking specifications, implements across the digital ecosystem, and ensures multi-channel campaigns are tracked, evaluated and reported.