Senior Analytics & Tracking Strategist

ALK-Abello; Kraków; Hybrid; PLN 120,000 - 160,000; Full time

Job summary

A global allergy company is looking for a Senior Tracking & Analytics Specialist to enhance its digital customer engagement strategies. This position requires expertise in Google Analytics, Tag Manager, and a strong analytical mindset to translate commercial KPIs into actionable insights. The ideal candidate has experience with multi-channel tracking setups, data visualization tools, and will support both B2B and B2C marketing efforts. The role is based in Kraków, Poland, within a hybrid organization environment.

Qualifications

• Extensive experience with Google Analytics and Tag Manager.
• Experience with marketing analytic tools like Facebook pixels.
• Knowledge of data visualization tools such as Looker or Tableau.

Responsibilities

• Lead implementation of analytics and data tracking.
• Collaborate with marketing on data insights.
• Establish processes for data accuracy assessment.

Skills

Google Analytics

Google Tag Manager

Data analysis

Team collaboration

Attention to detail

Data visualization

Tools

Looker

Tableau

BigQuery

Job description

A global allergy company is looking for a Senior Tracking & Analytics Specialist to enhance its digital customer engagement strategies. This position requires expertise in Google Analytics, Tag Manager, and a strong analytical mindset to translate commercial KPIs into actionable insights. The ideal candidate has experience with multi-channel tracking setups, data visualization tools, and will support both B2B and B2C marketing efforts. The role is based in Kraków, Poland, within a hybrid organization environment.