Senior Analytics & Tracking Strategist

Alk Abello Spa; Kraków; Hybrid; PLN 100,000 - 130,000; Full time

Job summary

Alk Abello Spa in Krakow is looking for a Senior Tracking & Analytics Specialist to enhance their digital customer engagement efforts. You will be responsible for creating tracking specifications, ensuring high-quality data implementation across various platforms.

The ideal candidate has extensive experience with Google Analytics, Tag Management, and is comfortable working with data analytics. This role involves close collaboration with marketing teams and requires a proactive and analytical mindset.

Qualifications

• Prior experience working extensively with Google Analytics, including GA4.
• Experience with 3rd party marketing analytic tools, such as Facebook pixels.
• Practical knowledge of HTML and common web publishing technologies.

Responsibilities

• Strategize around best-in-class analytics and insights setups.
• Implementation of Tag Management setups.
• Deliver clear and actionable recommendations to improve tracking setups.

Skills

Google Analytics

Tag Management systems

Data analysis

Team collaboration

HTML knowledge

Tools

BigQuery

Google Tag Manager

data visualization tools

Job description

Alk Abello Spa in Krakow is looking for a Senior Tracking & Analytics Specialist to enhance their digital customer engagement efforts. You will be responsible for creating tracking specifications, ensuring high-quality data implementation across various platforms.

The ideal candidate has extensive experience with Google Analytics, Tag Management, and is comfortable working with data analytics. This role involves close collaboration with marketing teams and requires a proactive and analytical mindset.