Senior Data Analyst – Traffic & Conversion

Allegro.eu S.A.; Poland; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid hours

Learning opportunities

Office in Warsaw

Cafeteria benefits

English classes

Training budget

Volunteer day off

Social events

Job summary

Allegro.eu S.A. is seeking a Senior Data Analyst for Traffic & Conversion to drive data-based decisions across e-commerce operations.

The role focuses on optimizing traffic and conversion across markets, partnering with performance marketing and commerce teams, and developing automated analytics in a shifting AI-first model. You will own projects like Automated Anomaly Detection and Advanced Decomposition of Conversion Factors, while helping develop our Google Looker BI environment and reporting

Qualifications

• Have strong data analytics experience in e-commerce or digital marketing.
• Proficient in SQL and Google BigQuery.
• Hands-on experience with Apache Airflow.
• Familiar with BI tools like Looker or Tableau (Looker migration is a plus).
• Hold a degree in a quantitative field (Math, Economics, Statistics, etc.).
• Speak fluent English (B2+) and present insights to senior leadership.
• Combine deep analytical skills with proactive stakeholder management.
• Understand marketing attribution concepts.
• Open to using AI tools to boost efficiency.

Responsibilities

• Analyze visits, conversion rate, and transactions across external traffic sources for 4 markets.
• Act as analytical partner for performance marketing and growth teams, translating data into actionable recommendations.
• Develop attribution frameworks, analyze CLV, and evaluate campaign performance.
• Co-create budget targets within the traffic funnel.
• Build and optimize interactive reporting environments (Looker, Data Studio) for stakeholders.
• Monitor traffic health, analyze bot patterns, and detect data anomalies.
• Create and optimize automated reporting cycles and data workflows.

Skills

Data analytics

Marketing attribution

Stakeholder management

Education

Quantitative field degree

Tools

SQL

Google BigQuery

Apache Airflow

Looker

Tableau

Job description

Senior Data Analyst - Traffic & Conversion

Location:
Warszawa, PL, 00-841

Team: Commerce

Contract Type: Employee

As a Senior Data Analyst in the Traffic & Conversion Rate Optimization team, you will drive data-based decisions across our e-commerce operations. We are looking for an experienced analyst to build analytical processes from raw events to high-level strategic insights.

Our goal is to optimize traffic and conversion across all Allegro markets, transitioning to an “AI-first” model with fully automated analytics. You will partner with performance marketing and commerce teams, take technical ownership of projects (like Automated Anomaly Detection or Advanced Decomposition of Conversion Factors), and help develop our Google Looker BI environment.

Your main responsibilities:

• Traffic & Conversion Analysis: Analyze visits, conversion rate, and transactions across external traffic sources for 4 markets.
• Strategic Partnering: Act as a dedicated analytical partner for performance marketing and growth teams (e.g. PPC, SEO, MA, Affiliate, App marketing), translating data into actionable recommendations.
• Marketing Analytics: Develop attribution frameworks, analyze Customer Lifetime Value (CLV), and evaluate campaign performance.
• Budget Planning: Co-creating budget targets within the traffic funnel.
• BI & Reporting: Build and optimize interactive reporting environments (e.g., Google Looker, Google Data Studio) for business stakeholders.
• Data Quality: Monitor traffic health, analyze bot patterns, and detect data anomalies.
• Automation: Create and optimize automated reporting cycles and data workflows.

This is the right job for you, if you:

• Have strong Data Analytics experience in E-commerce or Digital Marketing.
• Are proficient in SQL and Google BigQuery.
• Have hands‑on experience with Apache Airflow.
• Familiarity with BI tools like Looker or Tableau (Looker migration experience is a big plus).
• Hold a degree in a quantitative field (Mathematics, Economics, Statistics, etc.).
• Speak fluent English (B2+) and confidently present insights to senior leadership.
• Combine deep analytical skills with a proactive stakeholder management approach.
• Understand marketing attribution concepts.
• Are open to using AI tools (e.g., Gemini, Copilot, ChatGPT) to boost daily efficiency.

What we offer:

• Flexible working hours in the hybrid model (4d office/1d home) - working hours start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work
• A great learning opportunity, working with people coming from a lot of experience in top tier strategy consulting and e-commerce space
• Well-located office in Warsaw (with e.g., fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms)
• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g., medical, sports or lunch packages, insurance, purchase vouchers)
• English classes that we pay for related to the specific nature of your job
• A training budget and an internal learning platform where you will find multiple trainings
• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal
• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy and that’s just the beginning! You can read more about the benefits here #goodtobehere means that:

You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners

You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast

You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce

You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth

You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better