Brand Communication Specialist

PEPCO Poland Sp. z o.o.; Województwo wielkopolskie; Hybrid; PLN 70,000 - 95,000; Full time

Benefits offered by this job

Medical care

Life insurance

Staff discounts

LinkedIn Learning access

Well-being program

Meal subsidies

Job summary

Pepco Poland Sp. z o.o. in Poznań, wielkopolskie, PL, 60-479 is seeking a Brand Communications Specialist to lead local marketing campaigns and support centrally developed initiatives for the Polish market.

The role involves coordinating licensing programs, working with Retail Parks, budgeting, and collaborating with external agencies. A hybrid work setup with 50% time in the Poznań office is required. Pepco offers extensive benefits, including medical care, life insurance, education access,

Qualifications

• Minimum 4 years in a similar marketing role.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Knowledge of consumer promotions and data protection regulations.
• Good understanding of advertising industry and digital tools.
• Advanced English proficiency.
• Proficiency in MS Office.
• Willingness to work in a hybrid model, with 50% in Poznań office.

Responsibilities

• Lead and implement local marketing campaigns, supporting centrally developed initiatives to maximize their effectiveness in the Polish market.
• Drive and execute local projects, including non-standard activations, particularly for key events such as Christmas, Back to School, and other major commercial campaigns.
• Coordinate brand communication related to licensing programs, oversee their in-store implementation, and monitor and evaluate performance.
• Collaborate with Retail Parks to identify synergies, develop joint promotional activities and communication plans, and coordinate related marketing initiatives.
• Support HUB projects by coordinating local activities and ensuring smooth execution in the Polish market.
• Create local marketing communications for special occasions, such as store anniversaries.
• Oversee day-to-day budget management for marketing projects and manage cooperation with external agencies and print vendors.
• Support the Regional Marketing Manager with ongoing and ad hoc projects.

Skills

Advanced English

Excellent communication

Organizational skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

MS Office

Job description

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Pepco is a well-known and respected brand, present in 19 European countries. Every month, over 36 million customers visit over 4,000 of our stores. This success is driven by over 31,000 employees in stores, distribution centers, and offices across Europe, who ensure the best shopping experience for our customers.

Our greatest strength comes from our people—their passion and energy inspire us to keep reaching higher! Join us and be a part of our success story!

Brand Communication Specialist

Location: Poznań, wielkopolskie, PL, 60-479

Your key responsibilities will be:

• Lead and implement local marketing campaigns, supporting centrally developed initiatives to maximize their effectiveness in the Polish market.


• Drive and execute local projects, including non-standard activations, particularly for key events such as Christmas, Back to School, and other major commercial campaigns.


• Coordinate brand communication related to licensing programs, oversee their in-store implementation, and monitor and evaluate performance.


• Collaborate with Retail Parks to identify synergies, develop joint promotional activities and communication plans, and coordinate related marketing initiatives.


• Support HUB projects by coordinating local activities and ensuring smooth execution in the Polish market.


• Create local marketing communications for special occasions, such as store anniversaries.


• Oversee day-to-day budget management for marketing projects and manage cooperation with external agencies and print vendors.


• Support the Regional Marketing Manager with ongoing and ad hoc projects.

Skills and experience we are looking for:

• Minimum 4 years of experience in a similar marketing role; experience in Trade Marketing and/or Brand Marketing is preferred.


• Bachelor's degree in Marketing, Communications, Business, or a related field.


• Knowledge of consumer promotions and data protection regulations.


• Good understanding of the advertising industry, as well as digital communication tools and marketing trends.


• Strong organizational and multitasking skills.


• Excellent communication skills and attention to detail.


• Advanced English proficiency is required.


• Proficiency in MS Office applications.


• Willingness to work in a hybrid model, spending at least 50% of working time in our Poznań office.

You are bound to like your job at Pepco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.


• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!


• Life insurance on preferential terms, to feel secure.


• An extensive benefits platform offering a wide range of options - including medical care, sports cards, events, trips, shopping vouchers, and more.


• Discounts on purchases at Pepco stores - get your favorite products at even better prices!


• Unlimited access to LinkedIn Learning (for IT - Udemy Business), giving you thousands of expert-led courses to support your professional development, build new skills, and learn at your own pace.


• The opportunity to improve language skills by working in an international environment.


• Free psychological, legal, and financial consultations as part of our employee support program -our employees' well-being is our top priority!


• Smart Lunch - meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.


• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.


• A social fund providing additional financial support to ensure security and assistance in various life situations.


• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge - despite being a large organization, we’ve maintained a warm, informal atmosphere.


• A role within a unique organizational culture - Pepcoolture - where our mission, vision, and values are the foundation of our everyday work.