Senior CRM Marketing Manager

Capital; Warszawa; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Competitive Salary

Work-Life Harmony

Generous Time Off

Employee Referral Program

Health & Pension Benefits

Workation Program

Volunteer Days

Job summary

Capital invites a Senior CRM Marketing Manager to lead CRM strategy and lifecycle engagement across markets. You will define audience, cadence, sequencing, and contact policies, while driving revenue through education, automated campaigns, and analytics.

The role collaborates with CRM Operations and MarTech to ensure data-driven delivery. We value segmentation, personalisation, and experimentation, with a track record of measurable engagement and client-value growth in complex environments.

Qualifications

• Senior CRM Marketing Manager with strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
• Proven success delivering measurable engagement, revenue, or client-value growth.
• Experience with segmentation, personalisation, automation, and experimentation.

Responsibilities

• Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
• Manage the integrated CRM campaign calendar and prioritise competing initiatives.
• Lead market-led, educational, and automated campaigns that drive engagement and revenue.
• Define segmentation, personalisation, and testing strategies across the customer lifecycle.
• Translate local-market priorities into effective CRM plans.
• Own campaign measurement, reporting, and optimisation.
• Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.
• Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
• Proven success delivering measurable engagement, revenue, or client-value growth.
• Expertise in segmentation, personalisation, automation, and experimentation.
• Strong analytical and campaign performance skills.
• Excellent stakeholder management and prioritisation abilities.
• Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.
• Financial services or regulated-industry experience is desirable.

Skills

CRM strategy

Lifecycle marketing

Segmentation

Personalisation

A/B testing

Automation

Analytics

Stakeholder management

MarTech integration

Regulated industry experience

Job description

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.

We are looking for a Senior CRM Marketing Manager to define and own how Capital.com uses CRM to engage clients and drive revenue across markets.

You will own our CRM channel strategy, deciding what runs where, when, and in what sequence across the customer lifecycle. You will manage the campaign calendar, lead market-led and educational campaigns, and ensure marketing activity forms a coherent, commercially effective client experience.

• Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
• Manage the integrated CRM campaign calendar and prioritise competing initiatives.
• Lead market-led, educational, and automated campaigns that drive engagement and revenue.
• Define segmentation, personalisation, and testing strategies across the customer lifecycle.
• Translate local-market priorities into effective CRM plans.
• Own campaign measurement, reporting, and optimisation.
• Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.
• Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
• Proven success delivering measurable engagement, revenue, or client-value growth.
• Expertise in segmentation, personalisation, automation, and experimentation.
• Strong analytical and campaign performance skills.
• Excellent stakeholder management and prioritisation abilities.
• Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.
• Financial services or regulated-industry experience is desirable.

What you will get in return:

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.

Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.