Senior Braze CRM Campaign Manager

Bitpanda GmbH; Kraków; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working model

Stock option plan

Udemy courses access

25 days annual leave

Mental wellbeing support OpenUP

On-site dining

Job summary

Bitpanda GmbH in Kraków is seeking a CRM Campaigns Lead to own multi-market customer journeys across email, push, and in-app channels. You will translate retention, monetisation and lifecycle plans into live journeys in Braze, manage the calendar with Growth Ops, and ensure every send is built, approved and measured.

Join a small central CRM team that powers Bitpanda's customer communications; this role can be based in Kraków with a hybrid work model and opportunities to collaborate across

Qualifications

• Built campaigns in Braze or similar CRM tool.
• Experience with multi-market campaigns end-to-end including QA and reporting.
• Ability to work with compliance approvals and planning.
• Highly organized and able to manage multiple requests from several teams.

Responsibilities

• Build and launch campaigns in Braze across email, push, in-app banners and stories: segmentation, canvases, templates, personalisation and testing.
• Own the channel mix for every campaign, choosing the right channel, sequence and frequency for each audience.
• Run the campaign calendar across markets with Growth Operations and regional market leads.
• Coordinate copy, localisation and compliance approvals so campaigns ship on time and correctly.
• Own QA before every send and report on performance against Growth KPIs, turning results into lifecycle improvements.

Skills

Braze

Email marketing

Campaign management

Data-driven

Multichannel

Tools

Liquid

Job description

Bitpanda GmbH in Kraków is seeking a CRM Campaigns Lead to own multi-market customer journeys across email, push, and in-app channels. You will translate retention, monetisation and lifecycle plans into live journeys in Braze, manage the calendar with Growth Ops, and ensure every send is built, approved and measured.

Join a small central CRM team that powers Bitpanda's customer communications; this role can be based in Kraków with a hybrid work model and opportunities to collaborate across