Senior Brand Manager — Digital Growth & Partnerships

Parimatch International; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Vacation

Sick Leave Allowance

Benefits Model

Training Balance

Team Building

Generation Program

Work & Fun Balance

Job summary

Parimatch is a global leader in crypto sports betting and online entertainment with over 30 years of industry experience. The Brand Manager will drive brand awareness across markets, lead digital campaigns, and collaborate with media agencies, publishers, and influencers to maximize reach and performance.

You will manage budgets, deliver data-driven insights, and develop creative briefs while coordinating sponsorships and promotions in a fast-paced environment.

Qualifications

• 3+ years of experience as a Brand Manager or in a similar digital marketing role.
• Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies.
• Hands-on experience negotiating with media agencies, ad networks, and direct publishers.
• Understanding of brand lift studies, Share of Voice (SOV), search volume, impressions, CPM, and blended CAC.
• Experience creating clear creative briefs, including wireframes, storyboards, and copy hooks for banners, landing pages, and video ads.
• Experience researching, evaluating, negotiating, and managing sponsorships, influencer partnerships, and direct placements across YouTube, Instagram, and TikTok.
• Proficiency with research and monitoring tools such as Similarweb, Brand24, and Semrush.
• Experience with analytics and reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, or Tableau.
• Proven experience managing substantial advertising budgets, allocating spend across multiple channels, processing invoices, and forecasting expenses.
• Strong analytical skills and the ability to turn data into actionable recommendations.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to manage multiple campaigns and priorities independently in a fast-paced environment.

Responsibilities

• Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence.
• Manage media placements in collaboration with media agencies, ad networks, and direct publishers.
• Coordinate advertising materials with contractors, monitor placements, and control budgets.
• Track brand-related search queries, campaign reach, impressions, and overall performance.
• Conduct market and competitor research to identify new advertising opportunities, placements, and alternative traffic sources.
• Explore and manage sponsorships, special projects, influencer marketing, and direct media placements.
• Develop creative concepts and prepare briefs for designers, including banners, landing pages, and video creatives.
• Coordinate the production and delivery of promotional materials.
• Analyze top-of-funnel performance and evaluate brand awareness using relevant metrics.
• Prepare regular weekly and monthly performance reports with actionable insights.
• Manage advertising budgets, allocate spending across channels, process invoices, and support financial forecasting.
• Negotiate placement terms, pricing, and contracts with agencies, publishers, and influencers.

Skills

Brand management

Digital marketing

Negotiation

Analytics

Communication

Tools

Similarweb

Brand24

Semrush

GA4

Looker Studio

Power BI

Tableau

Job description

Parimatch is a global leader in crypto sports betting and online entertainment with over 30 years of industry experience. The Brand Manager will drive brand awareness across markets, lead digital campaigns, and collaborate with media agencies, publishers, and influencers to maximize reach and performance.

You will manage budgets, deliver data-driven insights, and develop creative briefs while coordinating sponsorships and promotions in a fast-paced environment.