Brand Growth Lead – Digital Marketing & Partnerships

Parimatch; Polska; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Vacation

Sick Leave Allowance

Benefits Model

Training Balance

Team Building

Generation Program

Work & Fun Balance

Job summary

Parimatch is seeking a Brand Manager to lead digital marketing and brand elevation in a fast-paced gaming environment. You will develop strategies, manage media buys, coordinate creative briefs, and monitor top-of-funnel performance across channels.

The role requires 3+ years in brand management, strong negotiation and analytics skills, and the ability to manage multiple campaigns and vendor relationships.

Qualifications

• 3+ years of experience as a Brand Manager or in a similar digital marketing role.
• Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies.
• Hands-on experience negotiating with media agencies, ad networks, and direct publishers.
• Understanding of brand lift studies, SOV, search volume, impressions, CPM, and blended CAC.
• Experience creating clear creative briefs, including wireframes, storyboards, and copy hooks for banners, landing pages, and video ads.
• Experience researching, evaluating, negotiating, and managing sponsorships, influencer partnerships, and direct placements across YouTube, Instagram, and TikTok.
• Proficiency with research and monitoring tools such as Similarweb, Brand24, and Semrush.
• Experience with analytics and reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, or Tableau.
• Proven experience managing substantial advertising budgets, allocating spend across multiple channels, processing invoices, and forecasting expenses.
• Strong analytical skills and ability to turn data into actionable recommendations.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to manage multiple campaigns and priorities independently in a fast-paced environment.

Responsibilities

• Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence.
• Manage media placements in collaboration with media agencies, ad networks, and direct publishers.
• Coordinate advertising materials with contractors, monitor placements, and control budgets.
• Track brand-related search queries, campaign reach, impressions, and overall performance.
• Conduct market and competitor research to identify new advertising opportunities, placements, and alternative traffic sources.
• Explore and manage sponsorships, special projects, influencer marketing, and direct media placements.
• Develop creative concepts and prepare briefs for designers, including banners, landing pages, and video creatives.
• Coordinate the production and delivery of promotional materials.
• Analyze top-of-funnel performance and evaluate brand awareness using relevant metrics.
• Prepare regular weekly and monthly performance reports with actionable insights.
• Manage advertising budgets, allocate spending across channels, process invoices, and support financial forecasting.
• Negotiate placement terms, pricing, and contracts with agencies, publishers, and influencers.

Skills

Brand management

Digital marketing

Negotiation

Analytical skills

Stakeholder management

Campaign management

Top-of-funnel strategies

Budget management

Tools

Similarweb

Brand24

Semrush

GA4

Looker Studio

Power BI

Tableau

Job description

Parimatch is seeking a Brand Manager to lead digital marketing and brand elevation in a fast-paced gaming environment. You will develop strategies, manage media buys, coordinate creative briefs, and monitor top-of-funnel performance across channels.

The role requires 3+ years in brand management, strong negotiation and analytics skills, and the ability to manage multiple campaigns and vendor relationships.