Brand Manager

Parimatch; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Vacation policy

Sick leave

Benefits budget

Training & growth

Team building

Generation program

Work-life balance

Job summary

Parimatch in Poland seeks a Brand Manager to lead digital advertising programs across channels, collaborate with agencies, and drive brand awareness. You will optimize media placements, analyze performance, and report insights, while managing budgets and coordinating creatives.

This role requires 2+ years of experience and strong negotiation skills in a fast-paced, global team. Join a dynamic company at the intersection of sports, technology, and crypto, offering professional growth and exposure

Qualifications

• 2+ years in brand management or digital marketing roles.
• Proven collaboration with media agencies, ad networks, and publishers.
• Strong understanding of digital marketing metrics and top-of-funnel KPIs.

Responsibilities

• Manage media placements with agencies, networks, and publishers.
• Coordinate materials, deadlines, and budgets with contractors.
• Develop and execute brand awareness across digital channels.
• Monitor brand performance, queries, reach, and campaign results.
• Identify new opportunities with influencers and media platforms.
• Prepare weekly and monthly performance reports.
• Manage marketing budgets and forecast spend.

Skills

Brand management

Digital marketing

Media agencies experience

Negotiation skills

Analytics & reporting

Stakeholder management

Independent worker

Tools

Similarweb

Brand24

Semrush

BuzzSumo

GA4

Looker Studio

Power BI

Tableau

Job description

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

Responsibilities:

• Manage media placements in collaboration with media agencies, ad networks, and direct publishers.
• Coordinate materials with contractors, track placements, deadlines, and budgets.
• Develop and execute brand awareness activities across digital channels and traffic sources.
• Monitor brand performance, including brand queries, search volume, reach, impressions, and campaign results.
• Conduct market and competitor research to identify new advertising opportunities, placements, sponsorships, and traffic sources.
• Identify and evaluate opportunities with influencers, publishers, and media platforms.
• Negotiate placement terms, pricing, and contracts with agencies, publishers, influencers, and other partners.
• Develop creative concepts for brand promotion and prepare clear briefs for designers.
• Coordinate the production of banners, landing pages, video creatives, and other promotional materials.
• Monitor campaign performance and translate data into actionable insights.
• Prepare structured weekly and monthly performance reports.
• Manage marketing budgets, allocate spend across channels, monitor expenses, and support financial forecasting.

Requirements:

• 2+ years of experience as a Brand Manager or in a similar digital marketing role.
• Hands-on experience working with media agencies, ad networks, and direct publishers.
• Strong understanding of digital marketing, display/media advertising, brand awareness, and top-of-funnel metrics.
• Experience working with brand lift, SOV, search volume, impressions, CPM, and blended CAC.
• Strong negotiation skills and experience with pricing, outreach, and contracting with external partners.
• Ability to create clear and actionable creative briefs for banners, landing pages, and video ads.
• Experience with market research and competitor monitoring tools such as Similarweb, Brand24, Semrush, BuzzSumo, or similar tools depending on the specific research needs.
• Experience with analytics and reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, Tableau, or similar.
• Proven experience managing large marketing budgets, including budget allocation, invoice processing, and financial forecasting.
• Strong analytical skills with the ability to turn data into clear conclusions and recommendations.
• Strong communication, organizational, and stakeholder management skills.
• Ability to work independently in a dynamic, fast-paced environment.
• Location: Poland or Ukraine.

We care about you:

• Vacation: Reset. Recharge. Come back stronger.
• Sick Leave Allowance: Health is power. We designed the system to support you.
• Benefits Model: Your budget, your rules - spend it where it counts. Day one, it's yours. No waiting, no barriers.
• Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
• Team Building: Stronger together. We connect, compete, and celebrate - great teams don't happen by accident.
• Generation Program: Focused on boosting the potential of children within our families.
• Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.