Senior BI & Marketing Analytics Lead — Remote

PeopleFinders; Poland; Remote; PLN 416,982 - 454,890; Full time

Job summary

PeopleFinders is seeking a Senior BI & Marketing Analyst to transform data into timely, accurate reporting with emphasis on performance marketing. You will partner with leadership to define analytics priorities and personally deliver reporting, dashboards, and insights across channels.

The role involves building automated pipelines, collaborating with cross-functional teams, and presenting findings to executives. Remote work option with strong emphasis on data quality and impact.

Qualifications

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role.
• Strong SQL skills, with experience querying and aggregating large datasets from multiple sources; experience with cloud data warehouses (Snowflake preferred).
• Hands-on experience building dashboards and automated reporting in a modern BI platform; Domo experience strongly preferred (Power BI, Tableau, or Looker also relevant).
• Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks.
• Demonstrated ability to ramp quickly on a new business, industry, and unfamiliar datasets — investigating, mastering, and documenting them with minimal guidance.

Responsibilities

• Analyze customer acquisition performance across paid search, display, affiliate, and organic channels — spend efficiency, conversion rates, cost per acquisition, and cost per subscriber — and recommend optimizations to the performance marketing team.
• Build and maintain reporting on subscription funnel economics: trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value by channel and campaign.
• Analyze A/B and pricing test results to guide decisions on page content, UX, offers, and pricing.
• Investigate anomalies in traffic, conversion, and revenue data; distinguish real business changes from tracking or attribution artifacts before findings reach stakeholders.
• Retrieve and aggregate data from multiple sources (web analytics, ad platforms, billing/subscription systems, internal databases) into clear, actionable reporting for stakeholders at all levels.
• Design, build, and maintain automated dashboards and reporting solutions in our BI platform (Domo), migrating existing manual and legacy reporting into governed, automated pipelines.
• Automate and optimize existing manual data workflows, reducing time-to-insight and error risk.
• Partner with leadership to define key metrics, KPIs, and dashboards that measure business performance; maintain clear metric definitions and a single source of truth.
• Plan the reporting and analytics roadmap at a high level with business owners, then prioritize and execute the work individually and with BI contractors.
• Work with cross-functional teams (marketing, product, engineering, finance) and external agency partners on day-to-day execution of analytics projects and initiatives.
• Over time, coordinate work with BI contractors supporting platform development, reviewing output for quality and consistency.

Skills

SQL

Domo

Excel

Dashboards

Communication

Self-starter

Data analysis

Education

Bachelor's or Master’s degree

Tools

Domo

Snowflake

Power BI

Tableau

Looker

Job description

PeopleFinders is seeking a Senior BI & Marketing Analyst to transform data into timely, accurate reporting with emphasis on performance marketing. You will partner with leadership to define analytics priorities and personally deliver reporting, dashboards, and insights across channels.

The role involves building automated pipelines, collaborating with cross-functional teams, and presenting findings to executives. Remote work option with strong emphasis on data quality and impact.