Senior B2B Marketing Specialist

Gamefound; Wrocław; Hybrid; PLN 134,000 - 201,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work model

Office located in city center

Private medical care

Cafeteria

Fresh fruit in the office

No dress code

Integration meetings

Chill zone with games

Job summary

Gamefound is seeking a skilled B2B Marketing Manager in Poland to develop and execute multi-channel marketing strategies. You will generate and nurture leads among creators, publishers, agencies, and brands, planning campaigns across email, paid media, social, events, webinars, and partner channels.

Collaborate with Product, Analytics, Performance Marketing, and Creator Success teams to ensure consistent messaging.

Qualifications

• At least 3 years of experience in B2B marketing, preferably in a technology, marketplace, e-commerce, or digital platform environment
• Proven experience in lead generation, content marketing, email campaigns, webinars, events, and sales enablement
• Experience working with CRM, marketing automation, analytics, and campaign management tools
• Ability to plan and execute marketing initiatives independently, from concept to performance analysis
• Strong copywriting and communication skills, with fluent written and spoken English
• A data-driven mindset and the ability to translate results into actionable improvements
• Strong organizational skills and the ability to collaborate effectively with Sales, Product, Analytics, and other teams
• Knowledge of crowdfunding, gaming, technology, or creative industries would be a strong advantage

Responsibilities

• Develop and execute B2B marketing strategies
• Generate and nurture qualified leads among creators, publishers, agencies, and brands
• Plan multi-channel campaigns across email, paid media, social media, events, webinars, and partner channels
• Create B2B content and sales materials, including case studies, presentations, landing pages, reports, and newsletters
• Support Sales and Business Development with lead-generation campaigns, account-based marketing, and tailored materials
• Collaborate with Product, Analytics, Performance Marketing, and Creator Success teams to ensure consistent and effective communication
• Research market trends, audiences, and competitors to identify new growth opportunities
• Track campaign performance and continuously optimize activities based on lead quality, conversions, costs, and business impact

Skills

Lead generation

Content marketing

Email campaigns

Webinars

Events

Sales enablement

CRM

Marketing automation

Analytics

Campaign management

Copywriting

English communication

Tools

CRM software

Marketing automation tools

Analytics platforms

Job description

• Develop and execute B2B marketing strategies
• Generate and nurture qualified leads among creators, publishers, agencies, and brands
• Plan multi-channel campaigns across email, paid media, social media, events, webinars, and partner channels
• Create B2B content and sales materials, including case studies, presentations, landing pages, reports, and newsletters
• Support Sales and Business Development with lead-generation campaigns, account-based marketing, and tailored materials
• Collaborate with Product, Analytics, Performance Marketing, and Creator Success teams to ensure consistent and effective communication
• Research market trends, audiences, and competitors to identify new growth opportunities
• Track campaign performance and continuously optimize activities based on lead quality, conversions, costs, and business impact.

Our requirements:

• At least 3 years of experience in B2B marketing, preferably in a technology, marketplace, e-commerce, or digital platform environment
• Proven experience in lead generation, content marketing, email campaigns, webinars, events, and sales enablement
• Experience working with CRM, marketing automation, analytics, and campaign management tools
• Ability to plan and execute marketing initiatives independently, from concept to performance analysis
• Strong copywriting and communication skills, with fluent written and spoken English
• A data-driven mindset and the ability to translate results into actionable improvements
• Strong organizational skills and the ability to collaborate effectively with Sales, Product, Analytics, and other teams
• Knowledge of crowdfunding, gaming, technology, or creative industries would be a strong advantage

What we offer:

• Flexible working hours – start your day between 7:00 AM and 10:00 AM to suit your needs.
• Hybrid work model – the option to work remotely for up to 5 days a month.
• Co-create one of the fastest-growing crowdfunding platforms in the world – be part of an innovative project!
• Office located in the city center – an excellent location supporting work-life balance.
• Attractive benefits – private medical care, cafeteria, fresh fruit in the office.
• No dress code – work in what you feel comfortable in.
• Integration meetings – shared activities that strengthen the team and foster a positive atmosphere.
• Chill zone – relaxation area with board games, Xbox, and stretching zone, perfect for recharging during breaks

B2B: 12 000 - 18 000 PLN net/month CoE: 10 000 - 15 000 PLN gross/month