Senior B2B Marketing Manager

Jobtailor; Poznań; On-site; PLN 200,000 - 280,000; Full time

Job summary

Jobtailor in Poznań, Poland is seeking an experienced B2B marketing leader to develop and drive the Integrated Marketing Plan for a designated portfolio. You will collaborate with Product, Data, and Sales to craft value propositions and launch strategies for high-tech features, while guiding campaigns across in-house and external partners.

The role emphasizes building market authority, proactive, autonomous work style, and strong presentation skills, with occasional travel to client meetings and

Qualifications

• 5+ years in B2B marketing management or communications.
• ],

Responsibilities

• Develop, execute, and optimize the yearly Integrated Marketing Plan and budget for your designated B2B portfolio.
• Own the entire B2B communication mix—including PR, content marketing, corporate social media, events, webinars, and sales enablement tools.
• Partner with Product, Data, and Sales to build value propositions and launch strategies for new features and ecosystems.
• Drive market authority by positioning executives as leaders across industry media and platforms.
• Coordinate campaigns with in-house teams (CRM, Performance Marketing, SEO) and external agencies.
• Monitor and report campaign efficiency to Senior Leadership using Brand Equity, CPV, and loyalty KPIs.

Skills

B2B marketing

Marketing management

Communications

Polish & English fluency

Autonomy

Data-driven campaigns

Travel readiness

Tools

CRM

SEO

Content marketing tools

Job description

Responsibilities

• Develop, execute, and optimize the yearly Integrated Marketing Plan and budget for your designated B2B portfolio, translating business goals into high-impact marketing strategies.
• Own the entire B2B communication mix—including PR, content marketing, corporate social media, large-scale industry events, webinars, and high-impact sales enablement tools.
• Partner closely with Product, Data, and Sales teams to build value propositions and execute launch strategies for new high-tech features and product ecosystems.
• Drive market authority by positioning our senior executives and subject matter experts as key opinion leaders across major industry media, social platforms, and public forums.
• Navigate a matrix environment by orchestrating campaigns alongside dedicated in-house specialized teams (CRM, Performance Marketing, SEO) and top-tier external creative agencies.
• Continuously monitor and report campaign efficiency to Senior Executive Leadership using key metrics such as Brand Equity, CPV, and customer loyalty/satisfaction KPIs.

Requirements

• 5+ years of proven track record in B2B marketing management or communications.
• Fluency in both Polish (for external market-facing strategy) and English (for daily internal collaboration within our international European teams).
• Proactive, dynamic, and highly autonomous approach. You prefer building entirely new solutions from scratch over merely optimizing legacy processes.
• A metrics-driven marketing mind that excels at turning complex market research and user data into actionable, high-performing creative campaigns.
• Exceptional communication and presentation skills with the confidence to pitch strategies, handle ambiguity, and manage expectations at the Senior Exec Leadership level.
• Readiness for occasional domestic travel for industry events, client meetings, marketing productions, and regular syncs at our Poznań office.