Digital Content Manager

Workplays; Kraków; On-site; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Work from home

Modern office

Attractive salary + bonuses

Job summary

Workplays is seeking a Digital Content Manager to lead the creation and enhancement of digital content, ensuring brand consistency and engaging customer experiences. You will oversee social media and cross-functional collaboration to drive marketing impact.

This full-time role in Cracow focuses on planning, executing, and refining our global marketing content and campaigns while maintaining a strong focus on audience engagement and SEO-aware storytelling.

Qualifications

• Bachelor's degree in a relevant field.
• We expect excellent English (verbal and written).
• Strong organizational skills and detail orientation.
• Experience as Content Creator or similar role.
• Experience creating content for target personas and engaging supporters.
• Strong SEO understanding and content impact.
• Proven social media marketing experience.
• Excellent consulting, writing, editing, presenting, and communication skills.
• Experience with social networks and analytics tools.
• Willingness for international travel.

Responsibilities

• Planning and execution of global marketing communications.
• Support in shaping and delivering integrated campaigns.
• Coordinate with Business Lines to align content campaigns.
• Drive digital marketing content initiatives across channels.
• Produce briefs and supporting documents for content strategies.
• Analyze digital content and campaigns to derive actionable insights.
• Write long- and short-form social media messages to engage users.
• Collaborate with multiple teams (designers, writers, social managers) to develop strategy.

Skills

Excellent writing

Verbal and written English

Organizational skills

Content strategy

Social media marketing

Copywriting/editing

Interdisciplinary collaboration

Analytical mindset

Travel openness

Education

Bachelor's degree in English/Communications/Marketing

Job description

As a Digital Content Manager, you'll be responsible for creating, improving, and maintaining a range of content to help an organization achieve its goals. It will be your duty to develop high-quality, shareable content to raise brand awareness. Ultimately, you should be able to oversee all social media content initiatives to ensure customer engagement, brand consistency, and a positive customer experience are the number one priority.

It’s a full-time position located in our office in Cracow, Poland.

Skills and traits:

• You live and breathe digital – it’s a huge part of the way that you live and work
• You’re a natural-born writer who loves sharing their knowledge with an audience
• It's essential to have an excellent eye for copy and understand what it takes to grab a reader's attention
• Collaboration - you love working with other teams (from CEO to developers) in order to create valuable content

Responsibilities:

• Planning and execution of our global marketing communications
• Support in shaping and delivering integrated campaigns
• Work closely with Business Lines (BLs) to ensure we follow an aligned communications approach at all times and content campaigns are executed consistently
• Driving digital marketing content initiatives across all digital channels ensuring impact
• Produce supporting documents & briefs for our content strategies
• Deliver timely analysis of all digital content and campaigns to draw actionable insights to help continuously optimize performance
• Write long- and short-form social media messages that attract new users and engage current users
• Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
• This list of responsibilities is not exhaustive and can change based on business requirements

Job requirements:

• Bachelor's degree in a relevant field such as English, Communications, or Marketing
• Excellent verbal and written English skills
• Strong organizational skills
• Experience as Content Creator prior to moving into a more senior position
• Creating content for specific ‘personas’ and proof of attracting potential supporters through engaging content
• Have a strong understanding of SEO and understand how this will affect the content that you create
• Proven experience in social media marketing
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Positive attitude, detail- and customer-oriented with good multitasking and organizational ability
• Open to international business travel

We offer:

• Attractive terms of cooperation tailored to your needs (full-time; B2B)
• You’ll be working with a friendly, supportive, and value-driven team
• An exciting job with the opportunity to contribute and implement your own ideas
• Flexible working hours and the possibility to work from home
• Constructive cooperation based on trust and respect for the employee
• Modern office
• Attractive Salary + Bonuses