Sales Director

XINLEI Global; Polska; On-site; PLN 308,000 - 484,000; Full time

Job summary

XINLEI Global seeks a senior sales professional to lead the EU market entry for heat pump products. You will build partnerships with distributors and HVAC channels, and design dealer recruitment, training, and incentive programs.

You will support dealers in end-user sales, maintain key relationships, and drive regional sales targets while coordinating with internal teams on installation and after-sales service. Fluency in English is required; German, French, Italian, or Polish is a plus.

Qualifications

• 3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry.
• At least 1 year focused on dealer/channel development.
• Familiar with European heat pump markets, policies, subsidies, competitors, and user habits.

Responsibilities

• Lead the start-from-scratch market entry for heat pump products in designated European countries/regions.
• Identify and develop partnerships with potential heat pump distributors and HVAC channel partners.
• Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
• Assist dealers in end-user sales conversion and provide technical support and product training.
• Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
• Develop regional sales forecasts and quarterly/annual sales plans, and manage revenue, collections, and market share.
• Monitor market competition and propose localized product/pricing/promotion strategies.
• Utilize installer networks and service resources to establish regional service capabilities.
• Coordinate internal technical and after-sales resources to resolve installation and maintenance issues.

Job description

• -Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
• -Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.
• -Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
• -Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.
• -Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
• -Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
• -Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.
• -Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
• -Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.

5. Brand Promotion & Compliance

• -Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
• -Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:

1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.

2、Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.

3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.

4、Fluent in English, able to travel frequently. Proficiency in German, French, Italian, or Polish is a plus.