Retail Activation & Engagement Specialist

The British American Tobacco Group; Warszawa; Hybrid; PLN 70,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Health plans

Work-life balance initiatives

Transportation support

Flexible holiday plan

Job summary

British American Tobacco POLAND is seeking a Consumer Engagement and Activation Specialist in Warsaw to drive the development and execution of BAT’s consumer engagement strategy in retail for both combustible and reduced-risk products.

The role requires a Marketing degree, trade marketing experience, strong project management and analytical skills, and fluent English. Hybrid work setup with a market‑leading bonus and comprehensive benefits is offered.

Qualifications

• University degree in Marketing or a related field.
• Past experience in Trade Marketing preferred.
• Strong project management and communication skills.
• Strong analytical skills with ability to translate information into insights and action.
• Proficient in English; knowledge of French or German is a bonus.

Responsibilities

• Deploy marketing campaigns and retail pricing activities across retail touchpoints.
• Ensure optimized visibility of products in the Point of Sales, including planograms and shelf solutions.
• Liaise with external suppliers and agencies for material production and shelf planogramming.
• Track, analyze and optimize current initiatives, while generating new merchandising ideas.
• Collaborate with Marketing and internal stakeholders to implement retail activities smoothly.

Skills

Project management

Communication skills

Analytical skills

English proficiency

Education

University degree in Marketing or related field

Job description

British American Tobacco POLAND is seeking a Consumer Engagement and Activation Specialist in Warsaw to drive the development and execution of BAT’s consumer engagement strategy in retail for both combustible and reduced-risk products.

The role requires a Marketing degree, trade marketing experience, strong project management and analytical skills, and fluent English. Hybrid work setup with a market‑leading bonus and comprehensive benefits is offered.