Consumer Engagement and Activation Specialist (f/m)

The British American Tobacco Group; Warszawa; Hybrid; PLN 70,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Health plans

Work-life balance initiatives

Transportation support

Flexible holiday plan

Job summary

British American Tobacco POLAND is seeking a Consumer Engagement and Activation Specialist in Warsaw to drive the development and execution of BAT’s consumer engagement strategy in retail for both combustible and reduced-risk products.

The role requires a Marketing degree, trade marketing experience, strong project management and analytical skills, and fluent English. Hybrid work setup with a market‑leading bonus and comprehensive benefits is offered.

Qualifications

• University degree in Marketing or a related field.
• Past experience in Trade Marketing preferred.
• Strong project management and communication skills.
• Strong analytical skills with ability to translate information into insights and action.
• Proficient in English; knowledge of French or German is a bonus.

Responsibilities

• Deploy marketing campaigns and retail pricing activities across retail touchpoints.
• Ensure optimized visibility of products in the Point of Sales, including planograms and shelf solutions.
• Liaise with external suppliers and agencies for material production and shelf planogramming.
• Track, analyze and optimize current initiatives, while generating new merchandising ideas.
• Collaborate with Marketing and internal stakeholders to implement retail activities smoothly.

Skills

Project management

Communication skills

Analytical skills

English proficiency

Education

University degree in Marketing or related field

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco POLAND has an exciting opportunity for a Consumer Engagement and Activation Specialist in Warsaw!

We are seeking a highly motivated, strong performing team player who is eager to contribute to strengthening our Retail and Ex retail departments. You will support the team on its day-to-day business and drive the development and execution of BAT’s consumer engagement strategy in the retail environment for both Combustible and Potentially Risk Reduced Products.

Your key responsibilities will include:

• Deploy marketing campaigns and retail pricing activities across retail communication touchpoints.
• Ensure optimized visibility of products in the Point of Sales, including planograms and shelf solutions.
• Liaise and coordinate external suppliers and agencies for material production and shelf planograming.
• Track, analyze and optimize current initiatives, whilst generating new ideas and supporting the development of new merchandising materials.
• Establishing strong working relationship with the Marketing department and other internal stakeholders to ensure seamless implementation of retail activities.

What are we looking for?

• University degree in Marketing or a similar field.
• Past experience in Trade Marketing preferred.
• Strong project management and communication skills.
• Strong analytical skills with ability to translate information into insights and action.
• Proficient in English (French or German knowledge is a bonus).

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.”

Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.

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