Senior Market Insights & Forecasting Lead

BAT; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Annual performance bonus

Job summary

British American Tobacco Polska Trading sp. z o.o. in Warsaw seeks a Business Insights Executive to analyze data from multiple sources, derive holistic market insights, and forecast future outlook to shape product portfolio, distribution, and pricing.

The role focuses on connecting data sources, providing actionable recommendations, and presenting findings to Senior Management, with opportunities for growth and cross-functional collaboration within BAT.

Qualifications

• 4+ years' experience in FMCG in a similar role
• Experience analyzing large data sets and summarizing results clearly
• Ability to connect data sources to create a holistic market view
• Curious to understand drivers behind the numbers
• Confident presenting recommendations to Senior Management
• Fluent in preparing PowerPoint presentations

Responsibilities

• Monitor competitive landscape
• Provide insights on market trends and build recommendations for product, distribution and pricing
• Analyse sales data from multiple sources (Nielsen Retail Audit data, consumer research, Tracking, desk research)
• Report BAT brands performance and future outlook
• Monitor effectiveness of Marketing activities and propose improvements

Skills

Data analysis

Data storytelling

Presentation skills

Cross-functional collaboration

Attention to detail

Tools

PowerPoint

Excel

Job description

British American Tobacco Polska Trading sp. z o.o. in Warsaw seeks a Business Insights Executive to analyze data from multiple sources, derive holistic market insights, and forecast future outlook to shape product portfolio, distribution, and pricing.

The role focuses on connecting data sources, providing actionable recommendations, and presenting findings to Senior Management, with opportunities for growth and cross-functional collaboration within BAT.