Remote-Ready Lifecycle Growth Leader

Surfshark; Warszawa; Hybrid; PLN 238,000 - 301,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Workation opportunities

Premium Surfshark accounts

Job summary

Incogni is seeking a Head of Lifecycle to own end-to-end customer engagement, retention, and growth. You will partner with Product to deliver initiatives that deepen engagement and ensure customers experience ongoing value.

You will design onboarding journeys, activation paths, and retention programs across channels, and lead a small team with a strong focus on outcomes and data-driven growth. Hybrid work options apply.

Qualifications

• Proven experience building or scaling lifecycle, CRM, retention, or customer engagement programs in subscription-based B2C business.
• Track record of owning business outcomes such as retention, LTV, upsell, churn and winback.
• Strong product mindset and collaboration with Product and Marketing.

Responsibilities

• Own the entire customer journey from onboarding to renewal and beyond.
• Partner with Product to ship initiatives that improve engagement and retention.
• Design onboarding, activation, activation, engagement, feature adoption, upsell, and winback journeys.
• Own upsell/cross-sell targets and explore new growth within the customer base.
• Lead winback strategies and scale re-engagement for lapsed customers.
• Orchestrate omnichannel experiences across email, in-product messaging, push, and other touchpoints.
• Own lifecycle tech stack - data, tooling, segmentation, and measurement with Data/Engineering.
• Lead a small team and set clear priorities.

Skills

Lifecycle management

CRM

Retention strategy

Cross-functional collaboration

Data-driven decision making

Omnichannel marketing

Job description

Incogni is seeking a Head of Lifecycle to own end-to-end customer engagement, retention, and growth. You will partner with Product to deliver initiatives that deepen engagement and ensure customers experience ongoing value.

You will design onboarding journeys, activation paths, and retention programs across channels, and lead a small team with a strong focus on outcomes and data-driven growth. Hybrid work options apply.